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Launch · Consumer Internet & Media

MiQ expands AI-powered Sigma platform globally

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Date
Company
MiQ
What it does
Programmatic advertising technology and services
Kind
Launch
Founded
2010
Sector
Consumer Internet & Media

What they do

MiQ helps advertisers and agencies buy digital ad space automatically using data and software

What happened

It expanded Sigma, its AI-powered ad tech, adding new India features like Watching Intelligence and Browsing Intelligence

Why it matters

Sigma has run over 40,000 campaigns for more than 2,300 advertisers since its global launch in June 2025

The details

  • MiQ announced a major expansion of Sigma, its AI-powered advertising technology.
  • Sigma was launched globally in June 2025.
  • Since launch, Sigma has powered over 40,000 campaigns for more than 2,300 advertisers.
  • Sigma campaigns return $2.22 in value for every $1 spent compared to standard programmatic setups.
  • New India capabilities include Watching Intelligence, Browsing Intelligence, and Sigma Total Measurement.
  • The Sigma Planning Agent launched today in the US and will come to India soon.
  • Sigma is now live in all MiQ operating regions globally.

The bigger picture

  • Sigma addresses a fragmented consumer landscape with over 2,500 daily digital interactions.
  • MiQ traders are making twice as many optimizations using Sigma.
  • The expansion strengthens MiQ's AI-driven advertising offerings in key markets like India.

About the business

  • MiQ is a global partner that uses programmatic technology to serve advertisers and agencies.
  • It was founded in 2010 in London, UK.
  • MiQ has more than 33 offices around the world.
  • Sigma works across 16 media environments, including open web and walled gardens like Google and YouTube.
  • Watching Intelligence covers global TV viewing data, YouTube, and social video.
  • Browsing Intelligence provides omnichannel behavioural, contextual, attention, and AI trends for mid-funnel consumers.
  • Sigma Total Measurement optimises the full consumer journey for long-term sales growth.
  • The Sigma data spine has grown to over 600 feeds and 2.5 petabytes of information.

What happens next

  • The Sigma Planning Agent will launch in India soon.
  • Updates are available immediately in India, US, Canada, UK, Australia, and select international markets.

Investors

  • Circana (participated) — Data provider for Sigma.
  • TitanOS (participated) — Data provider for Sigma.
  • Evertune (participated) — Data provider for Sigma.
  • Databricks (participated) — AI architecture integration partner for Sigma.

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