Partnership · Consumer Internet & Media

MiQ India and Happydemics announce marketing partnership

By Startup Enthusiast · 31 March 2026

What they do

MiQ India is a global programmatic advertising company, part of MiQ, with offices worldwide

It partnered with Happydemics, an ad measurement platform, to link media delivery to brand perception

The deal follows prior collaborations in France, the UK, Canada and Southeast Asia

MiQ India and Happydemics announced a strategic marketing partnership for the Indian market on 30 March 2026.
The partnership combines MiQ India's media intelligence and activation capabilities with Happydemics' consumer-centric measurement solutions.
The collaboration aims to help advertisers connect media delivery to shifts in brand perception across metrics like brand familiarity, consideration and preference.
MiQ conducted 48 measurements using Happydemics and ranked in the top 10% of the industry for ad recall performance and overall impact score.
The India partnership builds on existing collaborations between the two companies in France, the UK, Canada and Southeast Asia.
Varun Mohan is Chief Commercial Officer India at MiQ, and Virginie Chesnais is Chief Marketing Officer at Happydemics.

The partnership responds to the growing need for advertisers to measure brand impact, not just clicks or impressions.
India's digital advertising expenditure reached ₹88,912 crore in 2024, up from ₹78,320 crore in 2023, showing a fast-growing market.
The collaboration leverages Happydemics' independent third-party measurement to provide unbiased insights.
It extends a proven model from other regions to India, a key growth market.

MiQ is a global programmatic advertising company headquartered in London.
MiQ operates from 21 offices across North America, Europe, APAC and Latin America.
Happydemics, founded in 2015 by Tarek Ouagguini, is a global cross-channel ad measurement technology platform.
Happydemics acts as an independent third party for ad measurement.
The partnership aims to help advertisers link media delivery to brand perception changes.
Metrics include brand familiarity, consideration and preference.