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Launch · Enterprise Software & IT

MiQ launches AI platform MiQ Sigma in India

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Date
Company
MiQ
What it does
AI-powered ad campaign platform
Kind
Launch
Based in
London
Sector
Enterprise Software & IT

What they do

MiQ provides an AI-driven platform for planning and measuring ad campaigns across multiple channels

What happened

It launched MiQ Sigma in India on 12 March 2026, unifying data and media signals for advertisers

Why it matters

The company has operated in India for over six years and is headquartered in London with a global presence

The details

  • MiQ launched its AI-powered platform called MiQ Sigma in India on 12 March 2026.
  • The launch event was held in Mumbai.
  • MiQ Sigma is a proprietary platform for planning, optimising, and measuring multi-platform ad campaigns.
  • The platform addresses fragmentation across connected TV, mobile apps, streaming, websites, and social media.
  • It unifies data, media signals, and performance insights into a single decision-support platform.

The bigger picture

  • MiQ has operated commercially in India for over six years.
  • The company operates in more than 20 countries globally and is headquartered in London.
  • MiQ has a strategic data partnership with Samba TV for cross-screen TV insights and analytics.

About the business

  • MiQ provides an AI-driven platform for planning, optimising, and measuring ad campaigns.
  • The platform works across connected TV, mobile apps, streaming, websites, and social media.
  • MiQ Sigma unifies data, media signals, and performance insights into a single platform.
  • The company operates in more than 20 countries globally.
  • MiQ is headquartered in London.

Founders

  • Gurman Hundal, Global CEO and Co-founder

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