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Launch · Professional & Local Services

MiQ partners with Indian brands for global advertising

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Date
Company
MiQ
What it does
Global programmatic media company
Kind
Launch
Founded
2010
Sector
Professional & Local Services

What they do

MiQ is a global programmatic media company operating in over 20 countries

What happened

It partners with Indian brands to help them advertise across North America, Europe, APAC, LATAM, China and Middle East

Why it matters

MiQ is preparing to launch its AI-powered platform MiQ Sigma in India

The details

  • MiQ has partnered with Indian brands to help them advertise globally across North America, Europe, APAC, LATAM, China and the Middle East.
  • MiQ provides intelligence-driven insights, activation expertise and advanced measurement tools for advertisers entering new markets.
  • The company is preparing to launch MiQ Sigma in India, its AI-powered advertising technology platform.
  • MiQ Sigma is already live in the US, Canada, UK, Australia and Southeast Asia.
  • MiQ Sigma uses AI to connect data across the advertising ecosystem, helping brands understand audience viewing, browsing and buying behavior.
  • Indian brands in health/pharma, tourism, retail and technology are expanding internationally.
  • The CTV user base in India is expected to grow 87% to 60-70 million households in 2025.

The bigger picture

  • CTV household penetration is over 60% in North America and around 55% in Europe.
  • Media platforms like Roku (US) and Teads (Europe) are driving CTV adoption.
  • Pixability is strong in measurable YouTube advertising.
  • This partnership helps Indian brands tap into growing global CTV audiences.

About the business

  • MiQ is a global programmatic media company operating in over 20 countries with local teams and partnerships.
  • It provides intelligence-driven insights, activation expertise and advanced measurement tools for advertiser presence in new markets.
  • MiQ is preparing to launch MiQ Sigma in India, its AI-powered advertising technology platform.
  • MiQ Sigma uses AI to connect data across the advertising ecosystem, helping brands understand audience viewing, browsing and buying behavior.
  • The company was founded in 2010.

What happens next

  • MiQ plans to launch MiQ Sigma in India.

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