Launch · Enterprise Software & IT

MiQ showcases AI video solutions at Gurugram event

By Startup Enthusiast · 24 August 2026

What they do

MiQ is a global programmatic advertising partner, using data science and AI to optimize campaigns for advertisers and agencies

At a Gurugram event, MiQ highlighted its MiQ Sigma platform for YouTube activation, extended in India with Google, Pixability, and Samba TV

MiQ is an inaugural member of YouTube's Activation Partner Program, signaling its growing role in India's fragmented video ecosystem

MiQ held an exclusive event in Gurugram on 24 August 2026, titled 'Total Video Solutions in the Age of AI'.
The event showcased MiQ's commitment to the Indian market, focusing on MiQ Sigma for YouTube activation and broader video strategies.
MiQ Sigma is an AI-powered advertising technology that integrates multiple data sources and signals for a unified view of audience behavior.
MiQ extended MiQ Sigma in India through partnerships with Google, Pixability, and Samba TV.
MiQ is an inaugural member of YouTube's Activation Partner Program (YTAP).
The event included a leadership panel moderated by Varun Mohan, MiQ's Chief Commercial Officer.
Panelists included Ribhu Mishra (VP Revenue, MiQ India), Sachi Gurudanti (Director Product, MiQ India), and Tom Richards (Senior VP Product, MiQ).
Max Stolton, YouTube Activation Partner Lead at Google, spoke at the event, and playback singer Abhijeet Sawant performed live.

India's video ecosystem is at an inflection point, with consumer presence fragmented across channels and platforms.
YTAP aims to help advertisers of every size find partners to unlock the full value of the YouTube ecosystem.
India is a vital market for YouTube, where audiences love and trust the platform.
MiQ's six-year growth journey in India highlights its deepening investment in the market.

MiQ is a global programmatic services and technology partner, working with advertisers and agencies.
MiQ combines data science, artificial intelligence, and proprietary technology for campaign optimization.
MiQ Sigma integrates multiple data sources and signals to provide a comprehensive view of audience behavior.
MiQ operates in more than 33 offices worldwide.
MiQ was founded in 2010 in London, UK.
MiQ's India operations focus on video strategies, particularly YouTube activation.