Partnership
Myntra names Alia Bhatt brand ambassador
By Startup Enthusiast ·
- Date
- Company
- Myntra
- What it does
- Flipkart-owned fashion retailer
- Kind
- Partnership
- Based in
- Bengaluru
What they do
Myntra named actor Alia Bhatt as the new face of both Myntra and its beauty business, Myntra Beauty
What happened
The company points to her reach with younger audiences as the reason for the tie-up
Why it matters
Her first campaign promotes the Glow Up Days beauty event, through a humorous film about finishing the last drop of serum
The details
- Alia Bhatt is the new brand ambassador for Myntra and Myntra Beauty.
- Her first campaign backs the Glow Up Days beauty event.
- The debut film uses humour about using up a serum.
More on Myntra
- Myntra's marketing chief Sunder Balasubramanian exits29 September 2026 · People
- Myntra creates 26,000 seasonal jobs for festival24 September 2026 · News
- Myntra launches Italian brand Sisley in India18 September 2026 · Partnership
- Former Myntra CEO Nandita Sinha joins Instamart28 July 2026 · People
- Myntra is using AI to personalize shopping experiences and streamline operations22 July 2026 · Analysis
- Myntra cuts time-to-market 40% with generative AI21 July 2026 · News
- Myntra's chief marketing officer Sunder Balasubramanian to leave company17 July 2026 · People
- FEMA probe into Myntra closed after compounding5 June 2026 · Policy
Same day
- Masters’ Union launches Rs 100 crore venture fund9 April 2026 · New fund · Rs 100 crore ($12 million)
- TR Capital commits $1B to India secondary market9 April 2026 · New fund · $1B
- Founder shares story of hiring a 20-year-old engineer9 April 2026 · People
- Delhivery issues 86,225 equity shares to employees through ESOP exercise9 April 2026 · Milestone
- Nava raises $22 Mn Series A from Greenoaks9 April 2026 · Funding · $22 Mn (~₹204 Cr)
- Persistent Systems launches fintech risk management solution9 April 2026 · Launch