People · Commerce & Consumer Brands
Myntra's marketing chief Sunder Balasubramanian exits
By Startup Enthusiast ·
- Date
- Company
- Myntra
- What it does
- Online fashion marketplace
- Kind
- People
- Based in
- Bengaluru
- Founded
- 2007
What they do
Myntra is a fashion e-commerce platform owned by Flipkart that has pushed hard into video-led and creator-driven shopping
What happened
Chief marketing officer Sunder Balasubramanian is leaving after nearly four years, he said on LinkedIn
Why it matters
His exit follows former CEO Nandita Sinha's move to Swiggy's Instamart earlier this year; Sharon Pais now leads Myntra
The details
- Sunder Balasubramanian, Myntra's chief marketing officer, is leaving the company.
- He announced it on LinkedIn, saying this week was his last.
- He joined in November 2022 from Coupang, where he led international marketing.
- He worked on Myntra's push towards Gen Z shoppers.
- That included Glamstream, a shoppable video platform launched in 2025.
The bigger picture
- Myntra has seen leadership changes this year.
- Former CEO Nandita Sinha moved to Swiggy's Instamart as CEO.
- Sharon Pais succeeded her at Myntra.
About the business
- Myntra is an online fashion and lifestyle store selling clothing, footwear, beauty and home products.
- Shoppers across India buy from more than 13,000 brands on its app and website.
- It earns money by taking a commission (a cut of each sale) from brands and sellers, plus fees for advertising on the platform.
- Myntra is based in Bengaluru and was started in 2007.
- It reached about 60 million weekly active users in June 2026, a record for the platform.
Founders
- **Mukesh Bansal** co-founded Myntra in 2007; later headed commerce and advertising at Flipkart and founded Cult.fit. LinkedIn: https://in.linkedin.com/in/mukesh-bansal-85a45724a
- **Ashutosh Lawania** co-founded Myntra in 2007.
- **Vineet Saxena** co-founded Myntra in 2007.
More on Myntra
- Myntra creates 26,000 seasonal jobs for festival24 September 2026 · News
- Myntra launches Italian brand Sisley in India18 September 2026 · Partnership
- Former Myntra CEO Nandita Sinha joins Instamart28 July 2026 · People
- Myntra is using AI to personalize shopping experiences and streamline operations22 July 2026 · Analysis
- Myntra cuts time-to-market 40% with generative AI21 July 2026 · News
- Myntra's chief marketing officer Sunder Balasubramanian to leave company17 July 2026 · People
- FEMA probe into Myntra closed after compounding5 June 2026 · Policy
- Sharon Pais takes over as Myntra head13 April 2026 · People
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