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People · Commerce & Consumer Brands

Myntra's marketing chief Sunder Balasubramanian exits

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Myntra logo
Date
Company
Myntra
What it does
Online fashion marketplace
Kind
People
Based in
Bengaluru
Founded
2007
Sector
Commerce & Consumer Brands

What they do

Myntra is a fashion e-commerce platform owned by Flipkart that has pushed hard into video-led and creator-driven shopping

What happened

Chief marketing officer Sunder Balasubramanian is leaving after nearly four years, he said on LinkedIn

Why it matters

His exit follows former CEO Nandita Sinha's move to Swiggy's Instamart earlier this year; Sharon Pais now leads Myntra

The details

  • Sunder Balasubramanian, Myntra's chief marketing officer, is leaving the company.
  • He announced it on LinkedIn, saying this week was his last.
  • He joined in November 2022 from Coupang, where he led international marketing.
  • He worked on Myntra's push towards Gen Z shoppers.
  • That included Glamstream, a shoppable video platform launched in 2025.

The bigger picture

  • Myntra has seen leadership changes this year.
  • Former CEO Nandita Sinha moved to Swiggy's Instamart as CEO.
  • Sharon Pais succeeded her at Myntra.

About the business

  • Myntra is an online fashion and lifestyle store selling clothing, footwear, beauty and home products.
  • Shoppers across India buy from more than 13,000 brands on its app and website.
  • It earns money by taking a commission (a cut of each sale) from brands and sellers, plus fees for advertising on the platform.
  • Myntra is based in Bengaluru and was started in 2007.
  • It reached about 60 million weekly active users in June 2026, a record for the platform.

Founders

  • **Mukesh Bansal** co-founded Myntra in 2007; later headed commerce and advertising at Flipkart and founded Cult.fit. LinkedIn: https://in.linkedin.com/in/mukesh-bansal-85a45724a
  • **Ashutosh Lawania** co-founded Myntra in 2007.
  • **Vineet Saxena** co-founded Myntra in 2007.

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