Myntra cuts time-to-market 40% with generative AI

What they do

Myntra says it has cut the time taken to bring products to market by 40 per cent over the past year

What happened

It uses generative AI across its software development cycle, which helps ship features faster and shrink engineering backlogs

Why it matters

Its chief product officer says AI widens the company's ambition, even though the core business problems stay the same