Analysis · Commerce & Consumer Brands

ProMom raises ₹30 crore to expand maternal and baby care product portfolio

By Startup Enthusiast · 21 July 2026

Date: 21 July 2026
Company: ProMom
What it does: maternal and baby care brand
Kind: Analysis
Amount: ₹30 Cr
Stage: pre-seed
Based in: Lucknow
Founded: 2023
Sector: Commerce & Consumer Brands

What they do

ProMom is a maternal and baby care brand that develops thoughtfully designed products to address feeding and early parenting challenges for Indian families

What happened

The company raised ₹30 crore in a funding round led by Fireside Ventures to expand its product innovation and improve accessibility across India

Why it matters

ProMom co-founders Anavi Kalia, Manas Tripathi, and Aditya Srivastava aim to bridge the gap between expensive international brands and local alternatives…

The details

ProMom, a maternal and baby care brand, raised ₹30 crore in a funding round led by Fireside Ventures.
The company plans to use the funds to expand its product innovation and improve accessibility of its products across India.
Founded in 2023 by Anavi Kalia, Manas Tripathi, and Aditya Srivastava, ProMom focuses on addressing the challenges of feeding and early parenting for Indian families.
The startup aims to bridge the gap between expensive international brands and local alternatives that may not consistently deliver on quality and performance.
ProMom develops products in collaboration with mothers, doctors, and lactation consultants, using real-world feedback to refine its offerings.

The bigger picture

The maternal and baby care market in India is growing due to rising disposable incomes and greater awareness of infant health.
Consumers are seeking products that combine safety, convenience, and quality without the premium pricing of imported brands.
Startups in this space are responding by building locally relevant products backed by healthcare professionals and consumer insights.

About the business

ProMom is a maternal and baby care brand that develops thoughtfully designed products to address feeding and early parenting challenges for Indian families.
The company focuses on creating reliable, functional, and affordable products that meet the needs of modern Indian parents.
ProMom collaborates with mothers, doctors, and lactation consultants to refine its product offerings based on real-world feedback.
The startup aims to bridge the gap between expensive international brands and local alternatives that may not consistently deliver on quality and performance.
ProMom plans to use the newly raised funds to expand its product portfolio and improve accessibility across India.

What happens next

ProMom plans to expand its product portfolio and improve accessibility across India.
The company aims to strengthen its position in the maternal and baby care ecosystem by developing new products and reaching more mothers nationwide.

The deal

Type: funding

Investors

Fireside Ventures (lead) — A venture capital firm that invests in early-stage startups across India.

Founders

Anavi Kalia, co-founder
Manas Tripathi, co-founder
Aditya Srivastava, co-founder

About ProMom

Product: and baby care brand
Customers: New mothers and families seeking high-quality maternal and baby care products
How it makes money: Direct-to-consumer brand selling maternal and baby care products through digital channels
What sets it apart: Trustworthy, thoughtfully designed products bridging gap between expensive international brands and inconsistent local alternatives

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