StopDownOpen the app

Funding · Commerce & Consumer Brands

Promom raises ₹30 crore from Fireside Ventures to expand product range

By ·

Date
Company
ProMom
What it does
maternal and baby care products
Kind
Funding
Amount
₹30 crore
Stage
seed
Based in
Lucknow
Founded
2023
Sector
Commerce & Consumer Brands

What they do

Promom is a maternal and baby care startup that develops feeding products like breast pumps, bottle sterilisers, and warmers

What happened

It raised ₹30 crore in its first institutional funding round from Fireside Ventures to expand its product range and improve distribution

Why it matters

The company was founded in 2023 by Manas Tripathi, Anavi Kalia, and Aditya Srivastava, and its flagship breast pump has been used by over 1.5 lakh mothers

The details

  • Promom, a maternal and baby care startup, raised ₹30 crore in its first institutional funding round from Fireside Ventures.
  • Founded in 2023 by Manas Tripathi, Anavi Kalia, and Aditya Srivastava, the company develops feeding products like breast pumps, bottle sterilisers, and warmers.
  • The startup began commercial sales in January 2024 after spending several months on product research and testing.
  • The company was born out of the founders' personal experiences with the lack of high-quality, accessible maternal care products in India.
  • Promom's flagship breast pump has been used by more than 1.5 lakh mothers and is its largest-selling product.
  • The startup currently sells through its own website, FirstCry, Flipkart, and Amazon, with direct-to-consumer sales accounting for most of its revenue.
  • Promom has also partnered with Cloudnine Hospitals, where its breast pumps are available across more than 29 locations.
  • The fresh capital will be used to expand its product range, invest in product development, and scale distribution.
  • The startup is also setting up an office in Delhi-NCR following the fundraise while continuing to run its logistics operations from Lucknow.

The bigger picture

  • India's maternal and baby care market is growing due to rising disposable incomes, greater awareness of infant health, and increasing digital adoption.
  • Consumers are seeking products that combine safety, convenience, and quality without the premium pricing often associated with imported brands.
  • Promom aims to bridge the gap by developing products specifically designed for the needs of modern Indian families while maintaining accessible pricing.
  • The startup's customer-first approach involves working closely with mothers, doctors, and lactation consultants to refine its offerings based on real-world insights and feedback.

About the business

  • Promom is a maternal and baby care startup that develops feeding products like breast pumps, bottle sterilisers, and warmers.
  • The company was founded in 2023 by Manas Tripathi, Anavi Kalia, and Aditya Srivastava.
  • Promom's flagship breast pump has been used by more than 1.5 lakh mothers and is its largest-selling product.
  • The startup sells through its own website, FirstCry, Flipkart, and Amazon, with direct-to-consumer sales accounting for most of its revenue.
  • Promom has also partnered with Cloudnine Hospitals, where its breast pumps are available across more than 29 locations.
  • The company plans to use the fresh capital to expand its product range and improve access to its products for mothers across India.

What happens next

  • Promom plans to expand its product range across maternal and baby care.
  • The startup aims to improve the accessibility of its products for mothers across India.
  • Promom will set up an office in Delhi-NCR following the fundraise.

The deal

Type
funding

Investors

Founders

  • Manas Tripathi, CEO and co-founder
  • Anavi Kalia, co-founder
  • Aditya Srivastava, co-founder

About ProMom

Product
and baby care brand
Customers
New mothers and families seeking high-quality maternal and baby care products
How it makes money
Direct-to-consumer brand selling maternal and baby care products through digital channels
What sets it apart
Trustworthy, thoughtfully designed products bridging gap between expensive international brands and inconsistent local alternatives

Other articles talking about it

Read it as a card in the app

More on ProMom

Everything on ProMom →

Same day

All startup news on 15 July 2026 →