Launch · Commerce & Consumer Brands

Flipkart expands zero-commission policy to all fashion products

What they do

Flipkart expanded its zero-commission policy to all fashion products, removing the previous ₹1,000 price cap

The move affects about 90,000 sellers and aims to boost assortment and seller reinvestment

This follows Meesho's pioneering zero-commission model and Amazon India's similar fee waivers

Flipkart expanded its zero-commission policy to all fashion products, removing the previous price cap of ₹1,000.
The policy now applies to all fashion items, affecting roughly 90,000 transacting sellers, including MSMEs, D2C brands, and homegrown labels.
Earlier, the zero-commission policy was limited to fashion products priced below ₹1,000.
Flipkart aims to make the fashion category more attractive and improve assortment.
The company wants to help sellers reinvest in inventory and branding.
Flipkart provides AI-powered demand insights, trend analytics, and catalogue management tools via its seller dashboard.
The zero-commission push is timed with Flipkart's ongoing GOAT sale to amplify demand and attract merchants.
Flipkart's Shopsy hypervalue platform already had zero commission for all products under ₹1,000, reducing sellers' operating costs by up to 30%.

Meesho pioneered the zero-commission model in 2021 and captured about 37% of India's ecommerce order volume by FY25.
Amazon India expanded its zero-referral fee programme in March 2026, waiving referral fees on products below ₹1,000 across 1,800+ categories.
India's ecommerce market is projected to grow from $165 billion in 2026 to $450 billion by 2032, a 22% CAGR.
The expansion is a competitive response to rivals like Meesho and Amazon India in the fashion segment.

Flipkart is an online shopping site for mobiles, electronics, furniture, grocery, lifestyle, books, and more.
It offers services like Minutes Grocery Store, Minutes Paan Store, Minutes Pharmacy Store, and Flipkart Pay.
Other offerings include Gift Cards, Sell, Phone Plus, Originals, Next-Gen SuperCoin, Value 365, EMI, and Pay Later.
Flipkart competes with Amazon India and Meesho in ecommerce.
Its quick commerce arm, Flipkart Minutes, competes with Blinkit, Swiggy Instamart, Zepto, and Amazon Now.
The company provides seller tools like AI-powered demand insights and trend analytics.

Flipkart aims to make the fashion category more attractive and improve assortment.
The company will help sellers reinvest in inventory and branding.
Flipkart will continue providing AI-powered demand insights and trend analytics to sellers.