Flipkart widens Eat-in food delivery pilot
By Abha Lohia ·
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- Flipkart is an ecommerce company owned by Walmart, which also runs a quick commerce service called Minutes
- Its food delivery pilot, Eat-in by Minutes, now serves over 8,000 employees through a separate tab in the main app
- Staff get discounts and extra SuperCoins while feedback is gathered, ahead of taking on Zomato and Swiggy
What happened
- The Eat-in pilot now covers 8,000-plus employees.
- It sits in a dedicated tab of the Flipkart app.
- Staff receive order discounts and more SuperCoins.
- Delivery riders wear Eat-in branded uniforms in Bengaluru.
- A dedicated Ekart fleet handles the orders.
Why it matters
- Flipkart wants a share of food delivery, led by Zomato and Swiggy.
- Employee testing gathers feedback before a wider rollout.
- It adds a new category to its ecommerce business.
The business
- Flipkart is a large Indian ecommerce marketplace.
- Walmart owns it.
- It runs the quick commerce service Flipkart Minutes.
- Ekart is its logistics arm.
In numbers
8,000+Employees in pilot · 2026
What happens next
- A wider public rollout after feedback.
Up against
ZomatoSwiggy
Terms in this story
- Quick commerce: Quick commerce delivers groceries and everyday items to your door in minutes, usually from a small nearby warehouse called a dark store. The model works only when enough orders come from a small area, because speed is expensive.
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