Flipkart's active seller base nearly doubles
By Abha Lohia ·
- Flipkart is an Indian online marketplace where businesses of all sizes list products for shoppers across the country
- Its active sellers have grown about 62% over a year to roughly 1.4 million, nearly twice the count of 15 months ago
- The company links the rise to charging sellers no commission, simpler sign-up and AI tools for pricing and catalogues
What happened
- Active sellers on the platform have nearly doubled in 15 months.
- The marketplace now has about 1.4 million sellers.
- Seller count grew 62% compared with a year earlier.
- Gujarat is among the strongest states for new sellers.
- Surat is now the second-largest new-seller hub after Delhi.
Why it matters
- A larger seller base widens product choice for shoppers.
- Zero commission lowers the cost of selling online for small businesses.
- Smaller cities are becoming real ecommerce supply centres.
The business
- Flipkart runs an online marketplace in India.
- It connects sellers with buyers across categories.
- It offers seller dashboards with insights on selection, pricing and demand.
In numbers
1.4 millionActive sellers · 2026
62%Seller growth, year on year · 2026
Words to know
- Zero commission
- Sellers pay no percentage cut of each sale to the platform.
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