Maneka Gandhi launches vegan dog food Woofly
By Abha Lohia ·
- Woofly is a vegan dog-food brand from Compassion Foods, which is owned by animal-rights campaigner Maneka Gandhi
- The first product is a ₹40 packet of 100 grams of powder that swells to about 300 grams when mixed with water
- Profits are meant to give animal shelters a steady income, replacing reliance on one-off donations and fundraising events
What happened
- Compassion Foods has launched Woofly, a vegan dog-food brand.
- A ₹40 packet holds 100 grams of powder.
- The powder expands to about 300 grams with water and is served with rice.
- It is made at a vegan-only plant in Jaipur, run by a third party.
Why it matters
- Shelter funding has relied on donations that are irregular.
- Gandhi wants recurring income to build more shelters.
The business
- Compassion Foods is owned by Maneka Gandhi.
- Woofly is its first pet-food product.
- Manufacturing is outsourced to a vegan-only facility.
The founders
MG
Maneka Gandhi
Owner- Animal-welfare campaigner who built a shelter and hospital near Rajouri Garden in Delhi.
In numbers
₹40Price per 100g packet · 2026
What happens next
- Gandhi plans to use earnings to build more shelters.
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