Flipkart plans premium sustainable line 'Earth'
By Abha Lohia ·
Flipkart: revenue and funding and every story →
- Flipkart is a Walmart-backed online marketplace selling products across fashion, appliances, beauty, groceries and home goods
- It plans a premium line called Flipkart for Earth, focused on eco-friendly and toxin-free goods, and has begun signing brands
- Categories include beauty, snacks, beverages, home decor and fashion, though the exact launch plan and timing remain unclear
What happened
- Flipkart is preparing Flipkart for Earth.
- The line targets premium, sustainable products.
- Brand onboarding has already started.
Why it matters
- Demand for healthier, greener products is rising.
The business
- Flipkart is a Walmart-backed marketplace.
Who put in money
- Walmart majority owner
What happens next
- Launch timing is not yet clear.
Terms in this story
- Marketplace: A marketplace is a platform that connects buyers with sellers and earns money from the transactions between them, without owning the goods or services itself. Its value grows as more people on both sides join.
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