Launch · Professional & Local Services

Yes Madam launches instant beauty services

By Startup Enthusiast · 8 July 2026

Date: 8 July 2026
Company: Yes Madam
What it does: At-home salon and spa services
Kind: Launch
Founded: 2016
Sector: Professional & Local Services

What they do

Yes Madam provides at-home salon and spa services via trained professionals

What happened

It launched instant beauty services in June 2026, with 30,000 bookings in the first month

Why it matters

The move mirrors a broader trend of startups applying quick commerce to new categories; the company raised Rs 50 crore from Info Edge in May 2026, its first…

The details

Yes Madam entered the instant beauty services segment in June 2026.
The service delivers salon and spa treatments within 30 minutes of booking.
Instant services are available in over 55 cities.
Salon services are initially rolled out in select metro markets, with a phased expansion planned.
The company recorded 30,000 instant bookings in June 2026.
Yes Madam raised Rs 50 crore from Info Edge in May 2026, its first external funding round.
The company was bootstrapped from its founding in 2016 until this round.

The bigger picture

Startups are racing to replicate quick commerce success in new consumer categories beyond groceries and food delivery.
Beauty and wellness is emerging as a segment where companies bet consumers will pay for convenience delivered within minutes.
Competitors like Snabbit (Blush), NoBroker (Zivora), and Dazzl have also entered the at-home beauty space.

About the business

Yes Madam offers at-home salon and spa services including waxing, facials, massages, and grooming.
Services are delivered by trained professionals using hygienic, single-use products.
The platform operates in more than 55 cities across India.
Monthly bookings exceed 350,000.
The company has gig workforce initiatives including a 0% commission model for pregnant service partners and structured health and financial safety nets.

The deal

Type: funding

Investors

Info Edge (lead) — Sanjeev Bikhchandani-led internet company that invests in startups.

Founders

Aditya Arya, cofounder and CEO
Mayank Arya, founder

About Yes Madam

Product: At-home salon and spa services including waxing, facials, hair care and aesthetic treatments using hygienic single-use products
Customers: Busy professionals and consumers seeking convenient at-home beauty and wellness services
How it makes money: Marketplace connecting 12,000+ trained service professionals with customers through low commission model enabling partner earnings
What sets it apart: Bringing non-invasive aesthetic treatments to homes with trained professionals and instant service options

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