Launch · Professional & Local Services

Yes Madam adds advanced aesthetic treatments at home

By Startup Enthusiast · 3 September 2026

What they do

Yes Madam offers at-home salon services including haircuts and facials

It now adds laser hair reduction, body toning, and HydraGlo facials delivered at home

Treatments are 35-55% cheaper than clinics; targets ₹500 Cr in five years

Yes Madam has expanded its at-home salon model to include advanced aesthetic treatments delivered at home.
The new treatments include laser hair reduction, Q-Switched Nd:YAG laser, body toning, and HydraGlo facials.
Laser hair reduction uses a multi-wavelength diode laser with ice-cooling, costing ₹1,150 to ₹7,500 per session.
Six sessions give 70-80% permanent reduction in hair growth.
Q-Switched Nd:YAG laser combines laser, carbon peel, and LED to treat pigmentation, tanning, and acne marks.
Visible reduction in acne marks occurs within 3-4 sessions.
Body toning uses RF, EMS, and cavitation with controlled heating in under 60 minutes.
HydraGlo facials include abrasion, RF, and oxygen infusion, with variants like Korean HydraGlo and Insta Collagen Boost.
HydraGlo facials are the fastest-growing treatment by bookings, popular among male consumers aged 28-40.

India saw 611,800 non-surgical aesthetic procedures in 2024, with hair removal being the most common at 208,880 procedures (ISAPS data).
Demand is driven by convenience, privacy, and transparent pricing, targeting first-time users.
Yes Madam's model uses backend equipment hubs and no customer-facing clinics, making treatments 35-55% cheaper than conventional clinics.

Yes Madam operates an at-home salon model offering haircuts, facials, and now advanced aesthetic treatments.
Treatments are delivered via backend equipment hubs; there are no customer-facing clinics.
Quality measures include dermatologist-designed protocols, fresh single-use consumables per session, and central equipment monitoring.
Only non-invasive procedures are offered.
Top cities for women customers are Delhi NCR, Mumbai, Bengaluru, and Pune.
HydraGlo facials are also popular among male consumers aged 28-40.

Product: At-home salon and spa services including waxing, facials, hair care and aesthetic treatments using hygienic single-use products
Customers: Busy professionals and consumers seeking convenient at-home beauty and wellness services
How it makes money: Marketplace connecting 12,000+ trained service professionals with customers through low commission model enabling partner earnings
What sets it apart: Bringing non-invasive aesthetic treatments to homes with trained professionals and instant service options