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Funding · Commerce & Consumer Brands

VLCC raises ₹110 crore from BlackSoil Capital

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Date
Company
VLCC
What it does
Beauty, wellness, and personal care
Kind
Funding
Amount
₹110 Cr
Stage
growth
Based in
Gurugram
Founded
1989
Sector
Commerce & Consumer Brands

What they do

VLCC operates an integrated platform across beauty and wellness services, personal care products, and vocational education training centers

What happened

The company raised ₹110 crore in debt financing from BlackSoil Capital to fund store network expansion and new product launches

Why it matters

This capital injection supports the company's growth strategy under its majority owner, the global investment firm Carlyle

The details

  • Beauty and wellness firm VLCC has raised ₹110 crore in debt financing from BlackSoil Capital.
  • The company plans to use these funds to expand its store network and introduce new products.
  • The capital will also support ongoing business requirements and the growth of its various subsidiaries.
  • VLCC currently operates across 11 countries with a presence in over 310 locations.
  • The firm continues to scale its operations under the majority ownership of Carlyle Group.

The bigger picture

  • The investment follows a period of expansion for VLCC, which acquired the men's grooming brand Ustraa in 2023.
  • VLCC is positioning itself to capture growing demand for organized beauty and wellness services in India and overseas.
  • BlackSoil Capital noted that VLCC's established brand equity and high-margin clinic network made it an attractive investment.

About the business

  • VLCC provides a range of skincare, beauty, and weight management services through its clinic network.
  • The company operates the VLCC Institute of Beauty & Nutrition to train professionals in the wellness industry.
  • It sells a variety of personal care products directly to consumers.
  • The company owns the men's grooming brand Ustraa.
  • It employs over 3,000 professionals, including doctors, nutritionists, and cosmetologists.

What happens next

  • The company intends to continue expanding its physical store network.
  • Management plans to introduce new products to its personal care portfolio.

The deal

Type
debt

Investors

  • BlackSoil Capital (lead) — An alternative credit platform providing financing to high-growth businesses.
  • Carlyle Group (existing) — A global investment firm that acquired a majority stake in VLCC in 2023.

Founders

  • Vandana Luthra, Founder

About VLCC

Customers
Consumers seeking beauty, wellness treatments, personal care products and vocational education
How it makes money
Retail salons providing beauty and wellness services, alongside personal care product sales
What sets it apart
Established brand presence across 310 locations in 139 cities with integrated beauty-wellness ecosystem

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