People · Commerce & Consumer Brands

boAt expands Shrey Walia's role to lead new verticals

By Startup Enthusiast · 28 January 2026

What they do

BoAt is a consumer electronics company known for its audio products, wearables, and lifestyle accessories

The company has appointed Shrey Walia as business head for new business verticals, expanding his existing leadership role

This leadership change supports the company's strategy to diversify beyond its core audio and wearable product categories

boAt has promoted Shrey Walia to the position of business head for new business verticals.
He will continue to manage his existing responsibilities as the business head for wearables and accessories.
Walia has been with the company for over two years and previously scaled its charging and wearable segments.
In his expanded role, he will identify and develop emerging business opportunities for the brand.
The company aims to build scalable models that align with its long-term growth strategy and changing consumer needs.
CEO Gaurav Nayyar stated that creating fresh avenues for expansion is vital as the firm moves past its primary product lines.

The company is actively looking to diversify its portfolio beyond traditional audio and wearable devices.
The appointment reflects a focus on internal leadership to drive future growth ventures.
Walia is expected to apply his experience in scaling existing categories to these new business lines.

boAt sells a wide range of consumer electronics including true wireless earbuds, smartwatches, and Bluetooth speakers.
The product catalog also features dashcams, projectors, trimmers, and charging cables.
The company operates primarily through its official website and mobile application.
It offers a 12-month standard warranty plus a 3-month extended warranty on products purchased through its own platforms.
It provides personalization options such as engraving for select products.

The company plans to explore new business verticals to sustain long-term value creation.