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Delhi High Court protects Aman Gupta's personality rights

What they do

The Delhi High Court restrained 44+ defendants from misusing co-founder Aman Gupta's name, image and voice

The order covers fake endorsements, AI deepfakes and impersonation, a rare win for a startup founder's persona

The court recognised the commercial value of his persona and directed intermediaries to remove infringing content

The Delhi High Court on May 7, 2026 passed an interim order restraining 44+ defendants from misusing Aman Gupta's name, image, voice, likeness and persona.
Justice Tushar Rao Gedela granted the relief ex parte (without hearing the defendants) due to urgency.
Gupta approached the court after discovering large-scale identity misuse across online platforms.
The violations included fake endorsements, unauthorised merchandise, AI deepfakes (including pornographic content), fake speaker booking websites and Telegram bots impersonating him.
The court recognised the commercial and reputational value of Gupta's persona.
The order restrains creation and circulation of unauthorised content, including AI deepfakes and impersonations.
The court directed intermediaries including Google LLC to remove infringing content and disclose account details linked to the violations.
Defendants must file written statements within 30 days of receiving summons; next hearing is on October 1, 2026.

Indian courts have previously recognised personality rights for film stars and cricketers, but this case is notable for a startup founder whose visibility comes from brand building, entrepreneurship and a TV show.
The order signals that personality rights extend beyond traditional celebrities to business figures with public recognition.
The case highlights the growing threat of AI-generated deepfakes and impersonation for public figures.

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Defendants must file written statements within 30 days of receiving summons.
Next hearing before the Joint Registrar is on August 3, 2026 for service and pleadings.
Next hearing before the Court is on October 1, 2026.