Funding · Commerce & Consumer Brands

The EleFant raises $1M pre-Series round led by Growth Sense Venture Fund

Date: 13 May 2026
Company: The EleFant
What it does: Toy subscription and circular play platform for children aged 0–12 years
Kind: Funding
Amount: $1M
Stage: pre-Series
Founded: 2023
Sector: Commerce & Consumer Brands

What they do

The EleFant offers toy subscriptions and a circular play platform for children aged 0–12 years

It raised $1 million in a pre-Series round led by Growth Sense Venture Fund with participation from JITO Angel Network and Arian Capital

The company plans to expand to over 20 cities and surpass 50,000 active subscribers within the next 12 months

The EleFant raised $1 million in a pre-Series funding round on May 13, 2026.
Growth Sense Venture Fund led the investment round for the Indian startup.
JITO Angel Network (JIIF) and Arian Capital participated as investors in this round.
Angel investors Asit Oberoi and Vimal Saboo also contributed to the funding.
The total funding for The EleFant now exceeds $1.72 million across two rounds.
The company intends to use these funds to strengthen its technology infrastructure.
The EleFant aims to expand its physical presence across key markets in India.
Sourabh Jain and Srishti Jain serve as co-founders of the company.

The EleFant provides a toy subscription service for children aged 0–12 years.
It also operates as a circular play platform for kids.
Monthly subscription plans start at ₹599 for customers.
The catalog includes over 1,000 toys and books from more than 90 partner brands.
The company uses a Franchise-Invested, Company-Operated (FICO) business model.
In this model, franchisees invest while the company manages daily operations.
The EleFant currently has over 125 franchise partners across India.
It operates in 18 different Indian cities as of the latest data.
The company employs 53 staff members to manage its expanding network.

The EleFant plans to expand its presence to over 20 cities within the next 12 months.
The company aims to surpass 50,000 active subscribers within the next 12 months.
It will strengthen its technology infrastructure using the new funds.

Product: Toy subscription service and circular marketplace for children aged 0-12 with 1000+ toys and books
Customers: Families seeking sustainable toy options with monthly subscription starting at Rs 599
How it makes money: Subscription-based toy rental and circular economy model with Franchise-Invested, Company-Operated (FICO) structure
What sets it apart: Sustainable toy circulation model reducing waste with STEM-accredited toys from over 90 brands