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Launch · Commerce & Consumer Brands

boAt launches Aavante Prime X wireless soundbar with Virat Kohli

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boAt logo
Date
Company
boAt
What it does
wireless audio devices
Kind
Launch
Stage
growth
Based in
Delhi
Founded
2015
Sector
Commerce & Consumer Brands

What they do

BoAt, a wireless audio devices company, launched the Aavante Prime X, its first truly wireless soundbar with detachable satellite speakers and a wireless…

What happened

The product features Dolby Atmos support and is marketed for home entertainment, especially during live cricket matches, with a campaign featuring Virat…

Why it matters

The launch highlights boAt's focus on high-performance, clutter-free audio solutions for Indian consumers, emphasizing ease of use and immersive sound

The details

  • boAt launched the Aavante Prime X, a truly wireless soundbar with detachable satellite speakers and a wireless subwoofer.
  • The product supports Dolby Atmos and is designed for home entertainment, especially during live cricket matches.
  • The launch includes a campaign featuring cricket stars Virat Kohli, Krunal Pandya, and Phil Salt, positioning the soundbar for at-home viewing experiences.
  • The Aavante Prime X is marketed as a complete cinematic experience with a 7.1.4 channel Dolby Atmos setup and 700W output.
  • Gaurav Nayyar, CEO of boAt, emphasized the product's focus on high-performance technology and ease of use for Indian consumers.

The bigger picture

  • The Aavante Prime X is boAt's first truly wireless soundbar, expanding its home audio portfolio.
  • The product is positioned to compete with traditional home theatre systems by offering a clutter-free setup.
  • The campaign with cricket stars highlights the product's appeal to Indian consumers during the T20 cricket season.

About the business

  • boAt is a leading Indian brand in wireless audio devices, offering products like earbuds, headphones, and Bluetooth speakers.

The deal

Type
launch

Founders

  • Gaurav Nayyar, CEO

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