Shutdown · Financial Services
Zerodha shuts down creator network Zero1
By Startup Enthusiast ·
- Date
- Company
- Zerodha
- What it does
- Online stock brokerage platform
- Kind
- Shutdown
- Sector
- Financial Services
What they do
Zerodha is an online brokerage for stock trading and investing in India
What happened
It shut down Zero1, a creator partnership program for storytellers in finance, health, and climate
Why it matters
The shutdown was due to regulatory uncertainty; Zerodha will now manage all content in-house
The details
- Zerodha shut down its creator-focused network Zero1.
- Zero1 was a creator partnership program that supported storytellers in finance, health, and climate.
- The program ran for over a year and achieved extremely good reach.
- The shutdown was due to regulatory uncertainty and challenges.
- Zerodha will consolidate content strategy in-house, owning all channels for full control.
- Zerodha off-boarded influencers associated with the Zero1 network.
The bigger picture
- Regulatory uncertainty and challenges made it difficult to run a creator network alongside a brokerage.
- Zerodha wants full control over its content channels to avoid compliance risks.
- The company already runs several in-house education platforms like Varsity and Rainmatter.
About the business
- It offers stock trading, IPOs, derivatives, mutual funds, ETFs, and bonds.
- Zerodha pioneered discount broking and price transparency in India.
- It has 1.8+ crore customers trusting it with ~₹9 lakh crores of equity investments.
- Zerodha contributes 15% of daily retail exchange volumes in India.
- It operates content platforms: Varsity (English and Hindi), Rainmatter, Markets by Zerodha, and Zero1-branded channels.
- Zerodha has investments in 30+ fintech startups.
- Products include Kite, Kite Connect APIs, Varsity, and TradingQ&A community.
What happens next
- Zerodha will consolidate content strategy in-house, owning all channels for full control.
The deal
- Type
- shutdown
Founders
- Nithin Kamath, Founder
- Nikhil Kamath, Founder
- Dr. Kailash Nadh, Founder
- Seema Patil, Founder
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