Funding · Commerce & Consumer Brands

BlissClub raises Rs 200-250 crore from Singularity

What they do

BlissClub sells functional activewear for men and women through offline stores

The company is raising Rs 200-250 crore led by Singularity at a Rs 750 crore valuation

Funds will expand offline presence as revenue grows to Rs 135 crore in FY25

BlissClub is in the advanced stages of raising Rs 200-250 crore in new funding.
The round is led by Singularity, the private equity arm of Yash Kela.
Existing investors Elevation Capital and Eight Roads Ventures are participating in this round.
The company has set a pre-money or post-money valuation of Rs 750 crore for this deal.
This marks the largest funding event for BlissClub since 2022.
Total capital raised to date now exceeds $20 million across all rounds.
The company plans to use the fresh funds to grow its offline presence.
Expansion strategy includes opening new stores to reach more customers directly.

The funding comes as the company reports strong revenue growth year over year.
It signals continued investor confidence despite the company reporting recent losses.
The large ticket size highlights the competitive nature of the Indian activewear market.

BlissClub operates as an activewear brand targeting both men and women.
The product focus is on functional apparel designed for fitness and active lifestyles.
The company relies heavily on an offline retail model with physical store locations.
Key competitors in this space include Cult.fit, Bold fit, and Cava.
Revenue has shown consistent growth, rising from Rs 92 crore in FY24.
FY25 revenue reached Rs 135 crore, indicating accelerating business momentum.
The annualized revenue run rate stands at Rs 250 crore currently.
Despite top-line growth, the company posted a loss of Rs 20 crore in FY25.
Previous year FY24 saw a larger loss of Rs 44 crore, showing improving margins.

Singularity (lead) — Private equity arm of Yash Kela.
Elevation Capital (co-lead) — Existing investor participating in the current round.
Eight Roads Ventures (co-lead) — Existing investor participating in the current round.

Product: Women’s and men’s athleisure and activewear apparel sold omnichannel.
Customers: Consumers buying activewear and lifestyle apparel, especially women.
How it makes money: Brands and sells apparel directly through its own stores, website, and marketplaces.
What sets it apart: Product development and sourcing focused on comfort and engineered fabrics.
Operations: Operates more than 40 retail stores across India and also sells online.