Funding · Commerce & Consumer Brands

BlissClub raises $25M to expand offline stores

By Startup Enthusiast · 30 January 2026

What they do

BlissClub sells functional activewear for men and women through direct-to-consumer channels

The company is raising $25 million in a round led by founder Minu Margeret meeting VCs

Funds will expand offline presence via new stores while ARR reached Rs 250 crore

BlissClub is currently in talks to raise $25 million in a new funding round.
Founder and CEO Minu Margeret is leading meetings with venture capital firms in Bangalore.
The startup has historically raised more than $20 million since its inception in 2022.
Current investors in the cap table include Elevation Capital and Eight Roads Ventures.
The company aims to use the fresh capital to expand its physical retail footprint.
New investments will specifically target the opening of additional offline stores across India.
This move signals a shift towards omnichannel growth despite strong digital revenue performance.
The fundraising effort comes as the D2C activewear market faces intense competitive pressure.

The company reduced its net loss from Rs 44 crore in FY24 to Rs 20 crore in FY25.
Strong financial metrics demonstrate improving unit economics and operational efficiency.
Investors are likely attracted by the clear path to profitability and scale.

BlissClub operates as a direct-to-consumer (D2C) brand selling activewear for men and women.
Products include pants like Ultimate Flare and tops such as RibSupreme Tank and Jacket.
Items are priced between Rs 719 and Rs 3,149 with occasional coupons and discounts.
The brand focuses on functional and comfortable apparel designed for active lifestyles.
The business model started from the founder's personal need for better fitting activewear.
Sales are primarily driven through its website and expanding offline store network.
The company targets fitness enthusiasts seeking high-quality, affordable athletic clothing options.
Growth strategy relies on blending digital convenience with tangible physical retail experiences.
Product variety ensures appeal across different body types and style preferences.

Elevation Capital (existing) — Venture capital firm investing in Indian startups.
Eight Roads Ventures (existing) — Global venture capital firm focused on consumer and tech companies.

Product: Women’s and men’s athleisure and activewear apparel sold omnichannel.
Customers: Consumers buying activewear and lifestyle apparel, especially women.
How it makes money: Brands and sells apparel directly through its own stores, website, and marketplaces.
What sets it apart: Product development and sourcing focused on comfort and engineered fabrics.
Operations: Operates more than 40 retail stores across India and also sells online.