Funding · Commerce & Consumer Brands
BlissClub raises ₹160 Cr Series B led by Singularity AMC
By Startup Enthusiast ·
- Date
- Company
- BlissClub
- What it does
- D2C athleisure and functional apparel brand
- Kind
- Funding
- Amount
- ₹160 Cr
- Stage
- Series B
- Based in
- Bengaluru
- Founded
- 2020
What they do
BlissClub is a direct-to-consumer brand selling athleisure wear like leggings and tops
What happened
It raised ₹160 crore (~$16.8 million) in Series B funding led by Singularity AMC, with existing investors participating
Why it matters
The company is nearing profitability, with FY25 revenue of ₹131.5 crore and losses narrowing 55%
The details
- BlissClub raised ₹160 crore (~$16.8 million) in a Series B funding round.
- Existing investors Elevation Capital and Eight Roads Ventures also participated.
- Founder Minu Margeret and her partner Vidit Aatrey (Meesho co-founder) invested personal capital.
- The company plans to use the funds to expand product categories, scale offline retail, strengthen product development, and hire talent.
- BlissClub started as a women's activewear brand and has since expanded to omnichannel athleisure, entering menswear in 2026.
The bigger picture
- BlissClub's operating revenue grew 51% to ₹131.5 crore in FY25 from ₹87 crore in FY24.
- Its loss narrowed ~55% to about ₹20 crore in FY25 from ₹44 crore in FY24.
About the business
- BlissClub is a direct-to-consumer (D2C) athleisure and functional apparel brand based in Bengaluru.
- It sells leggings, tops, outerwear, accessories, and a menswear line, and is preparing to launch a denim range.
- Sales channels include its own website and app, online marketplaces, and 40+ offline retail stores across India.
What happens next
- Expand product categories, including a denim range.
- Scale offline retail presence beyond current 40+ stores.
- Strengthen product development and hire talent.
The deal
- Type
- Series B
Investors
- Singularity AMC (lead) — An asset management company; co-CIO Sandeep Bapat led the investment.
- Elevation Capital (participated) — Existing investor, previously co-led Series A.
- Eight Roads Ventures (participated) — Existing investor, previously co-led Series A.
- Minu Margeret (angel) — Founder and CEO of BlissClub.
- Vidit Aatrey (angel) — Co-founder of Meesho and partner of Minu Margeret.
Founders
- Minu Margeret, Founder & CEO
About BlissClub
- Product
- Women’s and men’s athleisure and activewear apparel sold omnichannel.
- Customers
- Consumers buying activewear and lifestyle apparel, especially women.
- How it makes money
- Brands and sells apparel directly through its own stores, website, and marketplaces.
- What sets it apart
- Product development and sourcing focused on comfort and engineered fabrics.
- Operations
- Operates more than 40 retail stores across India and also sells online.
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