Funding · Professional & Local Services

Triangle Group raises $15M in seed funding

By Startup Enthusiast · 7 August 2026

What they do

Triangle Group is an end-to-end live entertainment platform that manages touring and festivals in Asia-Pacific

The company raised $15M in combined equity seed ($10M, led by DSG Consumer Partners) and venture debt ($5M from Genesis Alternative Ventures)

This is the biggest institutional investment in Asia-Pacific's experience economy by a regional player, with the market expected to hit $75B by 2033

Triangle Group announced a $15M combined equity and venture debt raise.
The equity seed of $10M was led by DSG Consumer Partners.
The venture debt of $5M came from Genesis Alternative Ventures.
Golden Gate Ventures, Oberoi Family Office, and angel investors participated in the equity seed.
Roger Field joined Triangle as Executive Director and Operating Partner.
Field was previously President of Live Nation Asia Pacific and CEO of Live Nation Australia & New Zealand.
He had been an advisor and investor in Triangle for one year before this role.

The Asia-Pacific live entertainment market is forecast to reach $75B by 2033, growing at 6.3% each year.
Nearly 60% of the world's Gen Z consumers live in Asia-Pacific.
A structural shift is underway: K-pop and Latin music have global reach, recorded music income is becoming less viable, and live touring is now critical.
This is the largest institutional wager on Asia-Pacific's experience economy by a regional operator.

Triangle Group is an end-to-end live entertainment platform for the Asia-Pacific region.
It handles live touring and festivals, taking on the financial risk of owning the tour or festival P&L (profit and loss statement).
Triangle operates in 18 cities across 9 countries.
It was formerly known as Creation Collective and is headquartered in Singapore.
The company manages every step of live touring and festivals, from the first offer to the last encore.

Triangle plans to scale Asia-Pacific live touring and festivals infrastructure.
It aims to target consumer-facing services like travel and hospitality packages.

DSG Consumer Partners (lead) — Lead investor in the equity seed round; this is DSGCP's first investment in live entertainment. Managing Director & Head of Southeast Asia is Sameer Mehta.
Genesis Alternative Ventures (venture debt provider) — Provided $5M in venture debt. Partner is Eddy Ng.
Golden Gate Ventures (participated) — Participated in the equity seed round.
Oberoi Family Office (participated) — Participated in the equity seed round.
Angel investors (participated) — Participated in the equity seed round.