Funding · Commerce & Consumer Brands

BlissClub raises ₹160 crore in Series B

By Startup Enthusiast · 8 September 2026

What they do

BlissClub is a direct-to-consumer athleisure brand selling activewear for women and men

It raised a ₹160 crore Series B round led by Singularity AMC, with participation from Meesho CEO Vidit Aatrey and existing investors

The company's valuation rose 62% to ₹860 crore, while its FY25 net loss narrowed 54% to ₹20 crore

BlissClub raised ₹160 crore ($16.8M) in a Series B funding round.
The round was led by Singularity AMC, which invested ₹70 crore.
Vidit Aatrey, CEO of Meesho, participated with ₹50 crore.
Existing investors Elevation Capital and Eight Roads Ventures added ₹24.66 crore and ₹15.33 crore respectively.
The company issued 69,247 Series B CCPS (compulsorily convertible preference shares) at ₹24,503.3 per share.
Post-round, founder Minu Margeret holds 37.03% stake, the largest individual shareholding.
The funds will be used to expand product categories, strengthen offline retail, accelerate product development, and hire talent.

BlissClub's valuation rose 62% to ₹860 crore ($91M) from its Series A valuation of ₹532 crore.
FY25 operating revenue grew 51.5% to ₹131.58 crore from ₹86.88 crore in FY24.
FY25 net loss narrowed 54.1% to ₹20.16 crore from ₹43.92 crore in FY24.
The company has expanded from women's activewear to an omnichannel brand with a menswear line and over 40 retail stores.

BlissClub is a direct-to-consumer (D2C) athleisure brand founded in 2020.
It started as a women-focused activewear brand and now sells products for both women and men.
Products include leggings, tops, jackets, outerwear, and accessories under lines like Zenims, RibSupreme, and AirMelt.
It sells through its website, online marketplaces, and over 40 physical retail stores.
In FY25, the company reported operating revenue of ₹131.58 crore and a net loss of ₹20.16 crore.
It competes with brands like Kica Active, CAVA Athleisure, Silvertraq, HRX, and Cultsport.

Singularity AMC (lead) — Asset management company that led the round with ₹70 crore.
Vidit Aatrey (participant) — CEO of Meesho, invested ₹50 crore as an individual.
Elevation Capital (existing) — Existing investor that added ₹24.66 crore, now holds 22.19% stake.
Eight Roads Ventures (existing) — Existing investor that added ₹15.33 crore, now holds 14.24% stake.

Product: Women’s and men’s athleisure and activewear apparel sold omnichannel.
Customers: Consumers buying activewear and lifestyle apparel, especially women.
How it makes money: Brands and sells apparel directly through its own stores, website, and marketplaces.
What sets it apart: Product development and sourcing focused on comfort and engineered fabrics.
Operations: Operates more than 40 retail stores across India and also sells online.