Partnership · Commerce & Consumer Brands

Nykaa takes over Nike's India ecommerce operations

By Startup Enthusiast · 30 January 2026

What they do

Nykaa is an online retailer of beauty and fashion products

Nike has handed over its India ecommerce operations to Nykaa from February 2026

The move follows Nike's global shift back to selling through large marketplaces after its D2C push lost momentum

Nike is handing over its India ecommerce operations (Nike.in) to Nykaa from February 2026.
The Nike.com (redirects to Nike.in) and Nike App have been relaunched under the new setup from January 30, 2026.
Nykaa will act as Nike's local service partner for India ecommerce; Nike continues operating its physical stores.
Customers get free shipping on all orders, free exchanges on the same product, and faster deliveries (2 days metro, up to 4 days other parts).
The platform continues selling sportswear, sneakers, and curated apparel collections.
Nike Member logins on Nike.com and Nike App stop working; Nike Run Club and Nike Training Club app logins are unchanged.
Customised products under 'Nike By You' and the SNKRS web platform are no longer available in India.
Nike is updating its terms of use, terms of sale, and privacy policy; details shared closer to relaunch.

The move is part of Nike's broader India strategy update.
Nike is rethinking its earlier D2C (direct-to-consumer) push globally; it returned to selling on Amazon in the US last year after ending that partnership in 2019.
Nike is rebuilding ties with large marketplaces and retailers (Amazon, Dick's Sporting Goods, Foot Locker) after its D2C-led strategy lost momentum post-pandemic.
Industry watchers say the move is part of a wider correction where global brands lean on established platforms with strong logistics and local execution.
Indian customers flagged repeated delivery delays, failed orders, and poor customer support on Nike's website and app over the past few years.

Nykaa is an online retailer of beauty and fashion products.
It runs multiple global fashion and beauty brands in India.
Nykaa's fashion business trails its core beauty vertical.
In Q3 FY26, Nykaa expected its fashion vertical NSV (net sales value) growth in the mid-twenties and net revenue growth in the late teens.
The deal fits Nykaa's broader strategy of deepening its fashion play.