Launch · Commerce & Consumer Brands

Nykaa Fashion launches zero-commission brand accelerator

By Startup Enthusiast · 1 October 2026

Date: 1 October 2026
Company: Nykaa
What it does: Beauty and fashion e-commerce
Kind: Launch
Based in: Mumbai
Founded: 2012
Sector: Commerce & Consumer Brands

What they do

Nykaa is an online retailer of beauty and fashion, and Nykaa Fashion is its clothing and lifestyle arm

What happened

It started an accelerator under Hidden Gems where selected home-grown labels pay no commission for their first six months

Why it matters

Labels selling ethnic and western clothes, jewellery, bags or shoes also get marketing help, mentoring and better visibility before the festive season

The details

Nykaa Fashion opened a brand accelerator.
Chosen labels pay zero commission for six months.
Support covers marketing, mentoring and fast onboarding.
It targets niche Indian labels.

The bigger picture

Small brands can spend early money on stock and growth.
It gives Nykaa a wider range ahead of festivals.
It deepens its home-grown label offer.

About the business

Nykaa Fashion is the apparel arm of Nykaa.
Hidden Gems is its marketplace for niche Indian labels.
It covers ethnic and western clothes, jewellery, bags and shoes.

Founders

Falguni Nayar, Founder, chair and CEO
Adwaita Nayar, Co-founder and executive director
Anchit Nayar, Executive director and CEO, Nykaa Beauty

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