Results · Commerce & Consumer Brands

Snitch reports FY25 revenue near Rs 500 Cr

By Startup Enthusiast · 30 January 2026

What they do

Snitch sells trendy men's apparel and accessories directly to consumers via its website and app

The company reported FY25 revenue of Rs 498 crore, nearly doubling from the previous year's Rs 241 crore

Despite high growth, Snitch remains slightly loss-making with an EBITDA margin of -1% in FY25

Snitch reported FY25 revenue of Rs 498 crore, showing strong growth compared to Rs 241 crore in FY24.
The company stayed close to breakeven with a slight loss, recording an EBITDA margin of -1% for the fiscal year.
Total expenditure reached Rs 508 crore, driven by significant costs in procurement, employee benefits, and advertising.
Snitch has raised over $53 million to date, including a $40 million Series B round led by 360 ONE Asset in June 2025.
The brand recently entered the quick commerce segment to expand its distribution channels beyond its direct-to-consumer platform.
Competitors like The Souled Store also reported strong FY25 revenues, indicating a competitive landscape in the D2C space.
Other rivals such as Rare Rabbit and Wrogn have secured recent funding rounds, highlighting investor interest in this sector.

The entry into quick commerce suggests a strategic shift to capture impulse buyers and increase order frequency.
Strong revenue growth contrasts with negative ROCE, indicating challenges in generating returns on invested capital.

Snitch operates as a D2C menswear fashion brand selling trendy and affordable men's apparel and accessories.
Its sole revenue stream comes from income generated through sales of apparel and accessories online.
The company primarily sells through its own website and mobile app, maintaining a direct relationship with customers.
In FY25, procurement costs accounted for approximately 45% of total expenditures, totaling around Rs 230 crore.
Employee benefit expenses were recorded at Rs 65 crore, while advertising and marketing costs stood at Rs 83 crore.
Snitch's unit economics showed it spent Rs 1.02 to earn every Rs 1 of revenue in FY25.
The brand has expanded its reach by entering the quick commerce segment to serve customers faster.
Total current assets held by the company amounted to Rs 226 crore as of the end of FY25.

Snitch continues to focus on expanding its presence in the quick commerce segment.
The company aims to improve profitability given its current negative EBITDA and unit economics.

Product: Trendy and affordable apparel, footwear, and lifestyle accessories.
Customers: Fashion-forward individual consumers, primarily men, and recently women through its acquisition of Berrylush.
How it makes money: Sells apparel directly to consumers online and through its expanding network of physical retail stores.
What sets it apart: Leverages a fast-fashion model with rapid product development, omnichannel retail, and quick-commerce delivery options.