Acquisition · Commerce & Consumer Brands

Snitch acquires Berrylush, enters women's fashion

By Startup Enthusiast · 1 August 2026

What they do

Snitch is a men's clothing and accessories brand selling online and in stores

It has acquired Berrylush, a women's apparel brand, for an undisclosed amount

The deal marks Snitch's first major move beyond menswear into the fast-growing women's market

Snitch has acquired Berrylush, a women's clothing brand, for an undisclosed amount.
Berrylush will continue to operate under its own brand name.
It will leverage Snitch's product innovation, technology, supply chain, marketing, and omnichannel retail.
The acquisition is Snitch's first major move beyond menswear.
Snitch and Berrylush plan to build 'Berrylush 2.0' with faster product innovation and deeper omnichannel expansion.
Snitch will publicly document Berrylush's brand-building journey via digital platforms.

India's women's apparel market is growing fast due to rising incomes and online penetration.
Snitch's operating revenue for FY ending March 2026 was ₹900 crore, up 81% from ₹498 crore the previous year.
Snitch announced a Series B round of up to $40M in June 2025 led by 360 ONE Asset.

Snitch sells men's clothing and accessories through its own website and physical stores.
Berrylush specializes in women's clothing: dresses, tops, jumpsuits, co-ords, skirts, and trousers.
Berrylush sells through its own website and online marketplaces including Myntra.

Build 'Berrylush 2.0' with faster product innovation and stronger customer experience.
Expand omnichannel presence and achieve sustainable growth.
Document Berrylush's brand-building journey publicly on digital platforms.

Product: Trendy and affordable apparel, footwear, and lifestyle accessories.
Customers: Fashion-forward individual consumers, primarily men, and recently women through its acquisition of Berrylush.
How it makes money: Sells apparel directly to consumers online and through its expanding network of physical retail stores.
What sets it apart: Leverages a fast-fashion model with rapid product development, omnichannel retail, and quick-commerce delivery options.