Launch · Commerce & Consumer Brands

Snitch adds resale platform Relove to its website

By Startup Enthusiast · 21 April 2026

What they do

Snitch is a Bengaluru-based direct-to-consumer menswear brand

It integrated Relove into its website in 2024, letting customers resell used items and buy authenticated pre-owned ones

India's circular fashion market is projected to grow to $1.6 billion by 2033 from $272.51 million in 2024

Snitch integrated Relove into its website in 2024.
The partnership allows customers to resell used Snitch items and buy authenticated pre-owned ones.
India's circular fashion market is projected to grow to $1.6 billion by 2033 from $272.51 million in 2024.
Circular fashion initiatives in India are often limited to pilots, Instagram experiments, or city-specific efforts.
Consumer challenges include trust, hygiene, and quality concerns.
Amar Nagaram, cofounder & CEO of VIRGIO and former CEO of Myntra, said circular fashion in India is more ecosystem-led than brand-led.
Mani Singhal of Alvarez & Marsal said the scale opportunity lies in resale, repair, refurbishment, and deadstock monetisation.

Circular fashion focuses on post-sale reuse, resale, repair, and recycling, unlike sustainable fashion which focuses on production.
Take-back programmes are mostly in pilot mode; repair is informal; rental is niche; recycling is early stage; resale is the strongest entry point.
Circularity becomes a baseline when it improves inventory productivity, recovers value from returns, and boosts engagement.
Success requires trust mechanisms, reverse logistics, sorting infrastructure, and design for longevity.

Snitch is a Bengaluru-based D2C menswear brand.
The brand now offers a resale platform via Relove for its used products.
Other brands mentioned as partly circular include Doodlage, Iro Iro, Parichay, IndieJeanous, and Neeman’s.
One Less designs single-fibre basics with a planned buy-back scheme for a closed-loop system.

Product: Trendy and affordable apparel, footwear, and lifestyle accessories.
Customers: Fashion-forward individual consumers, primarily men, and recently women through its acquisition of Berrylush.
How it makes money: Sells apparel directly to consumers online and through its expanding network of physical retail stores.
What sets it apart: Leverages a fast-fashion model with rapid product development, omnichannel retail, and quick-commerce delivery options.