Funding · Commerce & Consumer Brands

Healthy Master launches with door-to-door deliveries and Shark Tank exposure

What they do

Healthy Master is a healthy snack brand that delivers directly to customers and sells through quick commerce platforms and retail shelves

The company raised $60K+ in seed funding and gained visibility after appearing on Shark Tank and ET Edge

Tarun Agrawal, the CEO, started the company from his kitchen and used door-to-door deliveries to build customer trust and gather market research

Healthy Master is a healthy snack brand founded by Tarun Agrawal, who started the company from his kitchen after identifying a gap in India's snack market.
The company initially used door-to-door deliveries to build customer trust and gather market research.
Healthy Master gained visibility after appearing on Shark Tank and ET Edge, which boosted its D2C orders and attracted retailers.
The brand now operates on quick commerce platforms like Flipkart Minutes, Zepto, and Blinkit, and is expanding into HoReCa (hotels, restaurants, cafes).
Healthy Master raised $60K+ in seed funding and is planning to seek investment from D2C/FMCG experts for further growth.

India's growing wellness trend created an opportunity for healthy snacks that are both nutritious and tasty.
Tarun Agrawal's personal frustration with misleading 'healthy' labels on snacks inspired the creation of Healthy Master.
The company's early reliance on door-to-door deliveries helped build strong customer relationships and validate the product.
Shark Tank and ET Edge exposure significantly increased brand visibility and credibility, leading to growth in both online and offline sales.

Healthy Master sells healthy, fitness-friendly snacks that are affordable and tasty, targeting urban Indians who want to snack smarter.
The company operates through direct-to-consumer (D2C) sales, quick commerce platforms, and offline retail channels.
Healthy Master's products are designed to be both nutritious and flavorful, addressing the gap in India's snack aisle.
The brand is expanding into regional flavors and vernacular content to drive mass adoption in price-sensitive markets.
Healthy Master aims to make wholesome snacks a daily staple in India and eventually expand globally using India's superfoods like millets.

Healthy Master plans to expand into offline retail with a focus on visual merchandising and sampling.
The company aims to introduce regional flavors and vernacular content to drive mass adoption in price-sensitive markets.
Healthy Master is targeting global expansion using India's superfoods like millets, starting with the diaspora.