Funding · Commerce & Consumer Brands

HealthFab raises ₹20 crore Series A funding

What they do

GoPadFree sells reusable period underwear and other menstrual wellness products

It raised ₹20 crore ($2.1 million) in Series A funding led by Atomic Capital, with participation from Mistry Ventures

The company has served over 5 lakh users and aims to reach 5 million users in three years, tripling revenue in 12 months

HealthFab, a Bengaluru-based D2C menstrual hygiene and wellness startup, has raised ₹20 crore (about $2.1 million) in a Series A funding round.
The round was led by Atomic Capital, an early-stage venture investor, with participation from Mistry Ventures.
The company sells reusable period underwear under the brand GoPadFree, along with disposable period underwear and period pain relief creams.
HealthFab's products are available on its own website and ecommerce marketplaces like Myntra, Meesho, Amazon, and Flipkart, as well as quick commerce platforms Swiggy and Zepto.
The startup has served over 5 lakh users since its inception in 2019 and reports a threefold year-on-year revenue growth.
Revenue grew from ₹70 lakh in FY21 to ₹10.6 crore in FY25, with losses of around ₹3.3 crore in FY25.
The company plans to use the funds to expand its product portfolio, strengthen offline presence, invest in R&D, and scale quick commerce and general trade distribution.

The Indian menstrual hygiene market is estimated at around ₹12,000 crore, dominated by traditional sanitary pads, but newer categories like reusable products are gaining adoption.
Competitors in the space include Soothe, PeeSafe, Sanfe, Nua, Sirona, and Plush, with Nua raising ₹35 crore in February 2025 and Plush securing ₹40 crore in June 2025.
HealthFab previously raised a pre-Series A of $1 million in 2025 from investors including Mistry Ventures, BeyondSeed, Thrive Ventures, and angels from Shark Tank India.
The company appeared on Shark Tank India and has converted one new user from traditional sanitary products every 30-45 seconds.

HealthFab is a D2C (direct-to-consumer) menstrual hygiene and wellness startup based in Bengaluru.
Its flagship product is reusable period underwear sold under the brand GoPadFree, featuring a multi-layer absorbent system for leak prevention and comfort.
The company also sells disposable period underwear and period pain relief creams.
Products are sold through its own website, ecommerce marketplaces (Myntra, Meesho, Amazon, Flipkart), and quick commerce platforms (Swiggy, Zepto).
HealthFab is expanding into offline retail and quick commerce channels.
It has served over 5 lakh users since inception and is among the top brands in the reusable period underwear category on Amazon India.
Revenue grew from ₹70 lakh in FY21 to ₹10.6 crore in FY25, with losses of around ₹3.3 crore in FY25.
The company reports a threefold year-on-year revenue growth and converts one new user from traditional sanitary products every 30-45 seconds.

Expand product portfolio across pain, sleep, and energy categories.
Strengthen offline presence and scale quick commerce and general trade distribution.
Invest in R&D and increase manufacturing capacity.
Triple revenue over the next 12 months.
Position as a full-stack period wellness brand.

Atomic Capital (lead) — Early-stage venture investor; founder and managing partner Apoorv Gautam commented on the round.
Mistry Ventures (participated) — Participated in the round; also an earlier investor in HealthFab's pre-Series A.