Funding · Commerce & Consumer Brands

Kisah raises ₹35.9 crore in Series A led by Fireside Ventures

By Startup Enthusiast · 4 May 2026

Date: 4 May 2026
Company: Kisah
What it does: men’s and kids’ ethnic wear brand
Kind: Funding
Amount: ₹35.9 Cr ($3.8M)
Stage: Series A
Founded: 2018
Sector: Commerce & Consumer Brands

What they do

Kisah is a men’s and kids’ ethnic wear brand offering high-fashion clothing for Gen Z and millennial men at accessible prices

What happened

The company raised ₹35.9 crore (about $3.8 million) in a Series A round led by Fireside Ventures, with participation from individual investors

Why it matters

Kisah’s valuation is estimated at ₹211 crore post-money, a 70% increase from its pre-Series A round, which raised ₹13 crore from Wow!; momo co-founder Sagar…

The details

Kisah, a men’s and kids’ ethnic wear brand based in Kolkata, raised ₹35.9 crore (about $3.8 million) in a Series A funding round led by Fireside Ventures.
The company issued 38,220 Series A preference shares at ₹9,393 each to raise the amount.
The post-money valuation of Kisah is estimated at ₹211 crore, a 70% jump from its pre-Series A round.
The pre-Series A round raised ₹13 crore from Wow! Momo co-founder Sagar Daryani and other investors, including Apoorv Salarpuria, Rahul Todi, Vinod Dugar, and Inflection Point Ventures.
Kisah was co-founded in 2018 by Yash Sarawagi and Yashwi Ladasaria, and later joined by Saurav Kothari.
The brand offers high-fashion ethnic wear for Gen Z and millennial men at accessible price points.
Kisah started with a marketplace-first approach and is now evolving into a full omnichannel player, with offline expansion in its sights.
The company delivered 65% year-on-year revenue growth to ₹41.8 crore in FY25, up from ₹25.3 crore in FY24.
Kisah’s profits more than doubled to ₹2 crore in FY25, which is notable for a fashion brand at this stage.

The bigger picture

Kisah’s profitability at this stage, combined with strong revenue growth, likely convinced Fireside Ventures to lead the Series A round.
The company’s strategy of building a pan-India reach through e-commerce before expanding offline is a key factor in its growth.
The brand’s focus on high-fashion ethnic wear for Gen Z and millennial men at accessible price points is a strategic move to capture a growing market segment.

About the business

Kisah is a men’s and kids’ ethnic wear brand that offers high-fashion clothing for Gen Z and millennial men at accessible price points.
The company started with a marketplace-first approach and is now evolving into a full omnichannel player, with offline expansion in its sights.
Kisah’s revenue grew by 65% year-on-year to ₹41.8 crore in FY25, up from ₹25.3 crore in FY24.
The company’s profits more than doubled to ₹2 crore in FY25, indicating strong financial performance.
Kisah uses e-commerce to build a pan-India reach before expanding offline, which is a key part of its business model.

What happens next

The fresh capital will be used to deepen offline presence and scale D2C operations.
Kisah aims to build retail density without breaking the unit economics that earned it this round.

The deal

Type: funding

Investors

Fireside Ventures (lead) — A venture capital firm known for backing consumer brands with structural staying power.
Individual investors (participated) — Participated in the Series A round, though specific names are not mentioned.

Founders

Yash Sarawagi, co-founder
Yashwi Ladasaria, co-founder
Saurav Kothari, co-founder

About Kisah

Product: s ethnicwear brand
Customers: Men’s and kids’ ethnicwear shoppers, especially Gen Z and millennials
How it makes money: Sells ethnicwear through online channels, D2C, and offline retail stores
What sets it apart: Accessible pricing with an omnichannel model combining marketplace, D2C, and offline reach

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