Partnership · Commerce & Consumer Brands

Zepto partners with Ayush ministry for wellness sales

By Startup Enthusiast · 29 January 2026

What they do

Zepto is an Indian quick-commerce platform delivering groceries and essentials quickly

It signed an MoU with AYUSHEXCIL to sell Ayush medicines and wellness products online

The deal aims to boost digital access for traditional healthcare products and support MSMEs

On 29 January 2026, the Ayush Export Promotion Council (AYUSHEXCIL) signed a memorandum of understanding (MoU) with Zepto, an Indian quick-commerce platform.
The MoU enables the online sale of Ayush medicines and wellness products through Zepto's platform.
Union Ayush Minister Prataprao Jadhav addressed the signing ceremony via video message.
Vaidya Rajesh Kotecha, Secretary of the Ministry of Ayush, was present at the signing.
Anurag Sharma, Chairman of AYUSHEXCIL, executed the MoU on behalf of the council.
Kaivalya Vohra, co-founder and CEO of Zepto, executed the MoU for the company.
The partnership aims to strengthen digital discovery, ensure quality compliance, and build consumer trust in traditional healthcare products.

The collaboration creates a structured pathway for AYUSH manufacturers, especially micro, small, and medium enterprises (MSMEs), to reach digital consumers.
AYUSHEXCIL will identify eligible manufacturers that meet quality and regulatory standards.
The initiative supports the government's vision to integrate traditional knowledge with digital infrastructure.
It aims to empower consumers with informed choices and open market opportunities for AYUSH manufacturers.

Zepto is an Indian quick-commerce platform that delivers groceries and everyday essentials in a short time.
The company operates in the fast-growing quick-commerce sector in India.
It connects consumers with a wide range of products for rapid home delivery.
Zepto's platform is designed for convenience and speed, targeting urban consumers.
The company generates revenue through product sales and delivery fees.
This partnership expands Zepto's product range to include traditional wellness items.

The partnership will enable AYUSH manufacturers, especially MSMEs, to list their products on Zepto's platform.
AYUSHEXCIL will work to identify and onboard eligible manufacturers meeting quality standards.
The collaboration will promote the AYUSH Quality Mark to ensure product authenticity.

Product: A rapid-delivery app for groceries and everyday essentials.
Customers: Consumers ordering groceries and essentials online.
How it makes money: It earns from product margins, delivery fees, and order-value thresholds across its quick-commerce network.
What sets it apart: It was built as a quick-commerce native company from day one.
Operations: Operates dark-store based 10-minute delivery across multiple Indian cities.