Analysis · Commerce & Consumer Brands

Ayuvya fails to secure deal on Shark Tank India

By Startup Enthusiast · 29 January 2026

What they do

Ayuvya is an ayurvedic wellness brand with a sister brand called ImFresh

It appeared on Shark Tank India Season 5 seeking Rs 1 crore for 0.5% equity, valuing Ayuvya and sister brand ImFresh together at Rs 200 crore

Sharks rejected the deal citing slowing growth, unclear customer repeat metrics, and poor social media ads

Ayuvya appeared on Shark Tank India Season 5 seeking Rs 1 crore for 0.5% equity.
The valuation was Rs 200 crore for Ayuvya and its sister brand ImFresh together.
The founders presented Rs 51.5 crore revenue for FY24-25 and projected Rs 70 crore next year.
Sharks Kunal Bahl, Aman Gupta, and Ritesh Agarwal were on the panel.
All sharks rejected the deal.
Reasons included slowing growth rate, unclear customer repeat metrics, and poor social media ads.
Sharks also cited lack of clinical trials on ayurvedic products.
Kunal Bahl said 'Pehle vishwas banao' (build trust first) as a reason for opting out.

The rejection highlights the importance of clinical validation for ayurvedic products in the modern market.
Sharks focused on growth sustainability and customer retention rather than just revenue.
The founders defended their formulations as based on ancient texts and traditional practices.