Swish tests new Swish Go service
By Abha Lohia ·
- Swish is a Bengaluru startup that cooks meals in its own kitchens and delivers them within about ten minutes
- The company has begun a pilot of a new offering called Swish Go, aimed at taking on the biggest food delivery apps in India
- The test puts the young brand in direct competition with established giants Swiggy and Zomato, which dominate the food ordering market
What happened
- Swish is piloting a new service named Swish Go.
- The service is meant to challenge Swiggy and Zomato.
Why it matters
- Food delivery in India is led by two large players, so a new format could win share.
The business
- Swish runs its own cloud kitchens and promises fast delivery of fresh food.
The founders
AS
Aniket Shah
Co-founder and CEOUp against
SwiggyZomato
Terms in this story
- Startup: A startup is a young company built to find a new way of doing something and to grow fast, usually by serving many customers at low extra cost. India's government also has a narrower legal definition that decides who gets scheme benefits.
More on Swish
- SWSwish · Funding · 13 September 2026 · $24 MnSwish raises $24 Mn for kitchen expansion
- SWSwish · Funding · 2 September 2026 · $24 millionSwish raises $24 million in extended series B
- SWSwish · Funding · 30 June 2026 · $20MSwish in talks to raise $20 million from Bertelsmann
- SWSwish · Launch · 30 April 2026 · $38MSwish launches in Gurugram after $38M Series B
- SWSwish · Funding · 17 March 2026 · $38MSwish raises $38M in Series B round
- SWSwish · Funding · 19 November 2024 · $2 millionSwish raises $2 million seed funding
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