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Launch · Commerce & Consumer Brands

Swish launches in Gurugram after $38M Series B

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Date
Company
Swish
What it does
Quick commerce food delivery
Kind
Launch
Amount
$38M
Stage
Series B
Based in
Gurugram
Founded
2024
Sector
Commerce & Consumer Brands

What they do

Swish is a vertically integrated quick commerce food delivery startup

What happened

It launched in Gurugram, its first city outside Bengaluru, and clocked 30,000 orders in two weeks

Why it matters

The launch comes as rivals Swiggy and Zomato have scaled back their 15-minute delivery experiments

The details

  • Swish, a quick commerce food delivery startup, launched operations in Gurugram.
  • This is its first expansion outside its home city of Bengaluru.
  • It serves neighbourhoods like Golf Course Road, Sushant Lok, and Udyog Vihar.
  • In its first two weeks in Gurugram, Swish fulfilled 30,000 orders.
  • Co-founder and CEO Aniket Shah called it the company's 'best launch till date'.
  • The startup had raised a $38M Series B in March 2026.
  • The round was led by Hara Global and Bain Capital Ventures.
  • Existing investors Accel, Alteria Capital, and Stride Ventures also participated.

The bigger picture

  • Swish's Gurugram launch comes as larger rivals pull back from 15-minute delivery.
  • Swiggy shut its Snacc service in February 2026, citing poor unit economics.
  • Zomato paused its Quick service months after launch.
  • Zomato's Bistro remains limited to parts of Delhi NCR and Bengaluru.
  • Blinkit's integrated quick service is still very small.

About the business

  • Swish is vertically integrated: it owns its kitchens, tech platform, and last-mile delivery fleet.
  • Its delivery radius is roughly 1-2 km.
  • In FY25, Swish reported revenue of Rs 4.2 crore and a net loss of Rs 19.1 crore.
  • Total funding across three rounds is $54M.
  • Post-Series B, Swish is valued at $139M.

The deal

Type
funding

Investors

Founders

  • Aniket Shah, co-founder/CEO
  • Ujjwal Sukheja, co-founder
  • Saran S, co-founder

About Swish

Product
A 10-minute food delivery service built around owned neighbourhood kitchens.
Customers
Urban consumers ordering meals for immediate delivery.
How it makes money
It earns revenue by selling prepared food directly to end customers through its own kitchen and delivery network.
What sets it apart
Owns and manages kitchens, technology, and last-mile delivery, with delivery within about a one-kilometre radius.
Operations
Operates across Bengaluru, Gurugram, Noida, Delhi, and Ghaziabad.

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