Launch · Commerce & Consumer Brands
Swish launches in Gurugram after $38M Series B
By Startup Enthusiast ·
- Date
- Company
- Swish
- What it does
- Quick commerce food delivery
- Kind
- Launch
- Amount
- $38M
- Stage
- Series B
- Based in
- Gurugram
- Founded
- 2024
What they do
Swish is a vertically integrated quick commerce food delivery startup
What happened
It launched in Gurugram, its first city outside Bengaluru, and clocked 30,000 orders in two weeks
Why it matters
The launch comes as rivals Swiggy and Zomato have scaled back their 15-minute delivery experiments
The details
- Swish, a quick commerce food delivery startup, launched operations in Gurugram.
- This is its first expansion outside its home city of Bengaluru.
- It serves neighbourhoods like Golf Course Road, Sushant Lok, and Udyog Vihar.
- In its first two weeks in Gurugram, Swish fulfilled 30,000 orders.
- Co-founder and CEO Aniket Shah called it the company's 'best launch till date'.
- The startup had raised a $38M Series B in March 2026.
- The round was led by Hara Global and Bain Capital Ventures.
- Existing investors Accel, Alteria Capital, and Stride Ventures also participated.
The bigger picture
- Swish's Gurugram launch comes as larger rivals pull back from 15-minute delivery.
- Swiggy shut its Snacc service in February 2026, citing poor unit economics.
- Zomato paused its Quick service months after launch.
- Zomato's Bistro remains limited to parts of Delhi NCR and Bengaluru.
- Blinkit's integrated quick service is still very small.
About the business
- Swish is vertically integrated: it owns its kitchens, tech platform, and last-mile delivery fleet.
- Its delivery radius is roughly 1-2 km.
- In FY25, Swish reported revenue of Rs 4.2 crore and a net loss of Rs 19.1 crore.
- Total funding across three rounds is $54M.
- Post-Series B, Swish is valued at $139M.
The deal
- Type
- funding
Investors
- Hara Global (lead)
- Bain Capital Ventures (lead)
- Accel (participated)
- Alteria Capital (participated)
- Stride Ventures (participated)
Founders
- Aniket Shah, co-founder/CEO
- Ujjwal Sukheja, co-founder
- Saran S, co-founder
About Swish
- Product
- A 10-minute food delivery service built around owned neighbourhood kitchens.
- Customers
- Urban consumers ordering meals for immediate delivery.
- How it makes money
- It earns revenue by selling prepared food directly to end customers through its own kitchen and delivery network.
- What sets it apart
- Owns and manages kitchens, technology, and last-mile delivery, with delivery within about a one-kilometre radius.
- Operations
- Operates across Bengaluru, Gurugram, Noida, Delhi, and Ghaziabad.
Other articles talking about it
More on Swish
- Swish raises $24 Mn for kitchen expansion13 September 2026 · Funding · $24 Mn
- Swish raises $24 million in extended series B2 September 2026 · Funding · $24 million
- Swish in talks to raise $20 million from Bertelsmann30 June 2026 · Funding · $20M
- Swish raises $38M in Series B round17 March 2026 · Funding · $38M
- Swish raises $2 million seed funding19 November 2024 · Funding · $2 million
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