Funding · Commerce & Consumer Brands
Swish raises $2 million seed funding
By Startup Enthusiast ·
- Date
- Company
- Swish
- What it does
- 10-minute food delivery
- Kind
- Funding
- Amount
- $2 million
- Stage
- seed
- Based in
- Bengaluru
- Founded
- 2024
What they do
Swish delivers food in 10 minutes via cloud kitchens within 1.5–2 km
What happened
It raised $2 million in seed funding led by Accel with angel investors
Why it matters
The company plans 150 delight centers in Bengaluru by March 2025
The details
- Swish raised $2 million in seed funding.
- The round was led by Accel.
- Angel investors included Urban Company co-founders Abhiraj Bhal and Varun Khaitan, and former Swiggy Instamart head Karthik Gurumurthy.
- Swish delivers food in 10 minutes via 'delight centers' (cloud kitchens) within a 1.5–2 km radius.
- It is a full-stack operation, managing food preparation to doorstep delivery.
- The app offers 70–80 SKUs across indulgences, snacks, beverages, and meals.
- Swish started in HSR Layout and Bellandur, Bengaluru.
The bigger picture
- India's quick commerce market is projected to grow to $40 billion by 2030.
- Competitors include Swiggy Bolt and Zomato Everyday (rebranded from Instant).
- CEO Aniket Shah says traditional delivery times of 30–60 minutes fail expectations for quick cravings.
- Accel partner Abhinav Chaturvedi says Swish rethinks supply chain for ultra-fast food delivery.
About the business
- Swish delivers food in 10 minutes via cloud kitchens within 1.5–2 km radius.
- It is full-stack: manages food preparation to doorstep delivery.
- The app offers 70–80 SKUs across indulgences, snacks, beverages, meals.
- Started in HSR Layout and Bellandur, Bengaluru.
What happens next
- Expand to Koramangala and Sarjapur by end of November.
- Target 150 delight centers in Bengaluru by March 2025.
- Later expand into other Tier-I cities.
The deal
- Type
- seed
Investors
- Accel (lead) — Accel is a venture capital firm investing in technology startups.
- Abhiraj Bhal (angel) — Co-founder of Urban Company.
- Varun Khaitan (angel) — Co-founder of Urban Company.
- Karthik Gurumurthy (angel) — Former head of Swiggy Instamart.
Founders
- Aniket Shah, CEO
- Ujjwal Sukheja, founder
- Saran S., founder
About Swish
- Product
- A 10-minute food delivery service built around owned neighbourhood kitchens.
- Customers
- Urban consumers ordering meals for immediate delivery.
- How it makes money
- It earns revenue by selling prepared food directly to end customers through its own kitchen and delivery network.
- What sets it apart
- Owns and manages kitchens, technology, and last-mile delivery, with delivery within about a one-kilometre radius.
- Operations
- Operates across Bengaluru, Gurugram, Noida, Delhi, and Ghaziabad.
Other articles talking about it
More on Swish
- Swish raises $24 Mn for kitchen expansion13 September 2026 · Funding · $24 Mn
- Swish raises $24 million in extended series B2 September 2026 · Funding · $24 million
- Swish in talks to raise $20 million from Bertelsmann30 June 2026 · Funding · $20M
- Swish launches in Gurugram after $38M Series B30 April 2026 · Launch · $38M
- Swish raises $38M in Series B round17 March 2026 · Funding · $38M