Discovr AI launches creator advertising platform
By Abha Lohia ·
LaunchAI & Deep Tech
- Discovr AI is an Indian startup that helps brands run advertising campaigns through social media creators, using AI agents for parts of the work
- It launched a platform covering creator search, planning, approvals, tracking and reports, and expects over $25 million of spend in a year
- It has worked with more than 10,000 creators and brands such as Adani Wilmar, Kotak Neo and Groww
What happened
- Launch of an AI-powered platform for creator-led ad campaigns.
- Covers finding creators, planning, approvals, running and reporting.
- Adds brand safety checks and controls over how campaigns are governed.
- Targets over $25 million in spend in 12 months.
- Aims at global growth.
Why it matters
- Creator advertising is becoming a mainstream media channel.
- Brands struggle to scale campaigns and link them to business results.
The business
- Facilitates a few million dollars of creator ad spend this year.
- Has worked with 10,000+ creators.
- Clients span fintech, consumer goods, beauty, software and e-commerce.
- Clients include Adani Wilmar, Wispr Flow, Kotak Neo and Groww.
The founders
RB
Rosanlal Behera
Co-founderAC
Achyuta Chand
Co-founderIn numbers
$25M+Targeted creator ad spend · next 12 months
What happens next
- Expand enterprise adoption and enter international markets.
Terms in this story
- Startup: A startup is a young company built to find a new way of doing something and to grow fast, usually by serving many customers at low extra cost. India's government also has a narrower legal definition that decides who gets scheme benefits.
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