Launch · 7 October 2026AiqaHealth benefits platform
Aiqa enters consumer health, names new CEO
By Abha Lohia ·
- Aiqa is a Gurugram health benefits platform backed by Eleven Group, earning about ₹100 crore in revenue and adding nearly one lakh members monthly
- After six years selling only through partners and employers, it now sells directly to consumers, starting with a doctor-led weight-loss programme
- It named Anuj Arora, formerly of MediBuddy, as chief executive to lead its partner and employer business
What happened
- Aiqa now sells directly to consumers.
- Its opening product is Weight Care, a weight-loss plan led by doctors.
- More offerings planned over the coming months via its website.
- Anuj Arora appointed CEO of the partner and employer business.
- Arora has 23 years of experience, most recently at MediBuddy.
Why it matters
- Indians are spending more on preventive health and fitness outside insurance.
- Six years of partner-only sales gave it reach across 500+ cities.
The business
- Health benefits platform based in Gurugram.
- Revenue of about ₹100 crore.
- Adds nearly one lakh members each month.
- Operates through a partner network in over 500 cities.
The founders
KC
Karan Chopra
Co-founder, managing partner at ElevenWho put in money
- Eleven Group Backer
In numbers
about ₹100 CrRevenue
What happens next
- Roll out further consumer offerings.
Up against
MediBuddy
Same day
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