Eggoz signs Boman Irani as brand ambassador
By Abha Lohia ·
- Eggoz is an Indian egg brand built on clean, traceable and protein-rich eggs sold across cities
- It has named actor Boman Irani as its brand ambassador and released a new campaign around the tie-up
- The film, made by agency ANC, shows an office speeding up with joy after Eggoz eggs arrive
What happened
- Eggoz named Boman Irani its brand ambassador.
- A new campaign marks the association.
- Agency ANC conceived the film.
- It plays on an "Eggoz effect" in a sleepy office.
- The announcement came on 6 October 2026.
Why it matters
- Celebrity faces help egg brands stand out in a commodity category.
- The tone stresses freshness and nutrition.
The business
- Eggoz sells branded eggs focused on traceability.
- It pitches high-protein nutrition.
- Products are sold online and offline.
- It has also made egg-based frozen snacks.
- The company was started by IIT graduates.
The founders
AN
Abhishek Negi
Co-founderUK
Uttam Kumar
Co-founderAS
Aditya Singh
Co-founderMore on Eggoz
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