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Launch · Commerce & Consumer Brands

Swiggy launches restaurant festival and expands train food service

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Date
Company
Swiggy
What it does
Food delivery and dining platform
Kind
Launch
Based in
Bengaluru
Founded
2014
Sector
Commerce & Consumer Brands

What they do

Swiggy Dineout runs the Great Indian Restaurant Festival with up to 50% off at 40,000+ restaurants

What happened

The festival features Bhuvan Bam as ambassador and runs for two months from February 15, 2026

Why it matters

Swiggy also expands its 'Food on Train' service to 152 railway stations, up from 70 last year

The details

  • Swiggy Dineout launched the Great Indian Restaurant Festival (GIRF) 2026 on February 15, 2026, running for two months.
  • The festival's tagline is 'Bill Half. Party Full.' and offers up to 50% off at 40,000+ restaurants across 60+ cities.
  • Comedian Bhuvan Bam is the festival ambassador, and the campaign integrates characters from his web series BB Ki Vines.
  • Additional offers include 10% instant discount on all HDFC Bank cards and 10% back as Dinecash on every Dineout order.
  • The festival also features Crazzzy Deals of the Day, complimentary cocktails/mocktails at select bars, and extended happy hours.
  • Participating brands include Cafe Coffee Day, Barista, Good Flippin Burgers, Punjab Grill, YouMee, Krishnapatnam, Biergarten, and Ironhill.
  • Separately, Swiggy expanded its 'Food on Train' service with IRCTC to 152 railway stations, up from 70 in February 2025 – a 117% growth.
  • Passengers can order by searching 'Train' on the Swiggy app, and the network now spans from Guwahati (East) to Rajkot (West) and Pathankot (North) to Tirunelveli (South).

The bigger picture

  • The festival offers deep discounts and celebrity appeal to attract diners during the post-holiday season.
  • The 'Food on Train' expansion shows Swiggy's focus on transit hubs, with 55% of coverage in Tier-2 and smaller towns.
  • The busiest stations for train orders are Nagpur, Kanpur, Surat, and Vijayawada, and about one in four users interacts with the 'City Best' widget.

About the business

  • Swiggy is a food delivery and dining platform operating across India.
  • Swiggy Dineout is its dining out and table booking platform, with 48,000+ restaurants across 60+ cities.
  • The 'Food on Train' service partners with IRCTC to deliver meals to passengers at railway stations.
  • The service covers 152 stations, with 15% in metros, 30% in Tier-1 cities, and 55% in Tier-2 and smaller towns.
  • Station-level meal patterns show Itarsi and Ratlam lead breakfast; Kanpur, Bhopal, Salem lead lunch; Nagpur and Vijayawada peak dinner.
  • The 'Train Friendly Dishes' menu accounts for 22% of total train orders.
  • Swiggy launched a Holi special menu for travellers from February 28 to March 8, 2026, with a flat ₹125 discount on orders above ₹399.

Founders

  • Sriharsha Majety, Co-founder
  • Phani Kishan Addepalli, Co-founder
  • Nandan Reddy, Co-founder

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