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Funding · Commerce & Consumer Brands

Artociti raises first institutional funding from Namita Thapar and Vineeta Singh

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Date
Company
Artociti
What it does
3D wall art brand
Kind
Funding
Amount
₹1 crore
Stage
seed
Based in
Delhi
Sector
Commerce & Consumer Brands

What they do

Artociti makes large-format luxury 3D wall art with in-house manufacturing

What happened

The company raised ₹1 crore equity at a ₹13.33 crore valuation from two investors

Why it matters

Funds will build a factory in Jharkhand and expand retail stores to three cities

The details

  • Artociti has received its first institutional investment from prominent business leaders.
  • The funding round raised ₹1 crore in equity for the home décor startup.
  • Investors included Namita Thapar of Emcure Pharmaceuticals and Vineeta Singh of SUGAR Cosmetics.
  • The deal valued Artociti at ₹13.33 crore after the investment was completed.
  • Thapar and Singh acquired a 7.5% stake in the company through this transaction.
  • This marks a significant milestone as the startup moves beyond founder-led growth.
  • The capital injection supports immediate operational expansion plans across India.
  • The company aims to scale its vertically integrated manufacturing capabilities significantly.

The bigger picture

  • This is the first time external institutional money has entered Artociti.
  • Backers include successful founders known for scaling consumer brands effectively.
  • The funding validates the mass-premium segment of the Indian home décor market.
  • It signals investor confidence in physical retail expansion for niche design brands.

About the business

  • Artociti specializes in mass-premium luxury 3D wall art products.
  • They create large-format high-relief décor pieces with depths up to 12 inches.
  • The brand operates with vertically integrated manufacturing and in-house production processes.
  • They maintain an experience centre in Kirti Nagar Delhi spanning 3,000 sq ft.
  • The company employs over 80 people to support its operations and design.
  • Their focus is on creating unique interior design solutions for modern homes.
  • Production relies on a dedicated facility located in their hometown base.

What happens next

  • Build a new manufacturing facility in Bokaro Jharkhand to increase capacity.
  • Expand retail presence to Pune Bengaluru Chennai in the near term.
  • Explore international export opportunities for their 3D art collections medium term.

The deal

Type
equity

Investors

  • Namita Thapar (lead) — Executive Director at Emcure Pharmaceuticals.
  • Vineeta Singh (co-lead) — Co-founder and CEO of SUGAR Cosmetics.

Founders

  • Indrajeet Kumar, Founder CEO
  • Swatiki Prakash, Co-founder Head Technology Finance

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