Funding · Commerce & Consumer Brands
Artociti raises first institutional funding from Namita Thapar and Vineeta Singh
By Startup Enthusiast ·
- Date
- Company
- Artociti
- What it does
- 3D wall art brand
- Kind
- Funding
- Amount
- ₹1 crore
- Stage
- seed
- Based in
- Delhi
What they do
Artociti makes large-format luxury 3D wall art with in-house manufacturing
What happened
The company raised ₹1 crore equity at a ₹13.33 crore valuation from two investors
Why it matters
Funds will build a factory in Jharkhand and expand retail stores to three cities
The details
- Artociti has received its first institutional investment from prominent business leaders.
- The funding round raised ₹1 crore in equity for the home décor startup.
- Investors included Namita Thapar of Emcure Pharmaceuticals and Vineeta Singh of SUGAR Cosmetics.
- The deal valued Artociti at ₹13.33 crore after the investment was completed.
- Thapar and Singh acquired a 7.5% stake in the company through this transaction.
- This marks a significant milestone as the startup moves beyond founder-led growth.
- The capital injection supports immediate operational expansion plans across India.
- The company aims to scale its vertically integrated manufacturing capabilities significantly.
The bigger picture
- This is the first time external institutional money has entered Artociti.
- Backers include successful founders known for scaling consumer brands effectively.
- The funding validates the mass-premium segment of the Indian home décor market.
- It signals investor confidence in physical retail expansion for niche design brands.
About the business
- Artociti specializes in mass-premium luxury 3D wall art products.
- They create large-format high-relief décor pieces with depths up to 12 inches.
- The brand operates with vertically integrated manufacturing and in-house production processes.
- They maintain an experience centre in Kirti Nagar Delhi spanning 3,000 sq ft.
- The company employs over 80 people to support its operations and design.
- Their focus is on creating unique interior design solutions for modern homes.
- Production relies on a dedicated facility located in their hometown base.
What happens next
- Build a new manufacturing facility in Bokaro Jharkhand to increase capacity.
- Expand retail presence to Pune Bengaluru Chennai in the near term.
- Explore international export opportunities for their 3D art collections medium term.
The deal
- Type
- equity
Investors
- Namita Thapar (lead) — Executive Director at Emcure Pharmaceuticals.
- Vineeta Singh (co-lead) — Co-founder and CEO of SUGAR Cosmetics.
Founders
- Indrajeet Kumar, Founder CEO
- Swatiki Prakash, Co-founder Head Technology Finance
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