Milestone · Commerce & Consumer Brands
BECO shares growth and sustainability plans
By Startup Enthusiast ·
- Date
- Company
- Beco
- What it does
- Biodegradable home care brand
- Kind
- Milestone
- Founded
- 2017
What they do
BECO makes biodegradable home care products using bamboo and coconut enzymes
What happened
The company grew revenue 119% to ₹108 Cr in FY25 and serves 15 lakh customers
Why it matters
It aims to lead mass adoption of sustainable home hygiene in a growing market
The details
- BECO was founded in 2017 by brothers Aditya and Anuj Ruia and friend Akshay Varma.
- The founders were inspired during a Mumbai beach cleanup when they found a 1990s chocolate wrapper.
- BECO makes biodegradable home care products using bamboo and coconut-based enzymes.
- It offers 160+ products including tissues, towels, laundry liquids, and stain-remover wipes.
- Products are certified by FSC, US FDA, CPCB, and ISO.
- Manufacturing is done through partners, but core solutions are developed in-house with R&D.
- BECO uses bamboo plantations for tissues and towels, ensuring zero deforestation.
- Cleaning products use bio-enzymes instead of acids and harsh surfactants.
The bigger picture
- India's eco-friendly home hygiene market is projected to double from $14.25 Bn in 2024 to $28.44 Bn by 2030.
- BECO's revenue grew 119% from ₹49.37 Cr in FY24 to ₹108.08 Cr in FY25.
- The company serves more than 15 lakh customers across India.
- BECO raised ₹83 Cr ($10 Mn) in August 2024, led by Titan Capital Winners Fund.
About the business
- BECO is a biodegradable home care brand using bamboo and coconut-based enzymes.
- It offers 160+ biodegradable products: tissues, towels, laundry liquids, kitchen towels, facial tissues, stain-remover wipes.
- Products are certified by FSC, US FDA, CPCB, and ISO.
- Manufacturing is done through partners; core solutions are developed in-house with R&D.
- BECO uses bamboo plantations for tissues and towels, ensuring zero deforestation.
- Cleaning products use bio-enzymes instead of acids and harsh surfactants.
- Distribution is omnichannel: D2C, quick commerce on Zepto, Blinkit, Swiggy.
- Serves more than 15 lakh customers across India.
- Revenue grew from ₹49.37 Cr in FY24 to ₹108.08 Cr in FY25, 119% YoY growth.
What happens next
- In 2026, BECO plans new marketing initiatives, community building, and product adoption.
- It aims for a deeper retail footprint.
- Long-term goal: lead mass adoption of sustainable home hygiene and set global benchmarks.
Founders
- Aditya Ruia, Co-founder
- Anuj Ruia, Co-founder
- Akshay Varma, Co-founder
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