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Milestone · Commerce & Consumer Brands

BECO shares growth and sustainability plans

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Date
Company
Beco
What it does
Biodegradable home care brand
Kind
Milestone
Founded
2017
Sector
Commerce & Consumer Brands

What they do

BECO makes biodegradable home care products using bamboo and coconut enzymes

What happened

The company grew revenue 119% to ₹108 Cr in FY25 and serves 15 lakh customers

Why it matters

It aims to lead mass adoption of sustainable home hygiene in a growing market

The details

  • BECO was founded in 2017 by brothers Aditya and Anuj Ruia and friend Akshay Varma.
  • The founders were inspired during a Mumbai beach cleanup when they found a 1990s chocolate wrapper.
  • BECO makes biodegradable home care products using bamboo and coconut-based enzymes.
  • It offers 160+ products including tissues, towels, laundry liquids, and stain-remover wipes.
  • Products are certified by FSC, US FDA, CPCB, and ISO.
  • Manufacturing is done through partners, but core solutions are developed in-house with R&D.
  • BECO uses bamboo plantations for tissues and towels, ensuring zero deforestation.
  • Cleaning products use bio-enzymes instead of acids and harsh surfactants.

The bigger picture

  • India's eco-friendly home hygiene market is projected to double from $14.25 Bn in 2024 to $28.44 Bn by 2030.
  • BECO's revenue grew 119% from ₹49.37 Cr in FY24 to ₹108.08 Cr in FY25.
  • The company serves more than 15 lakh customers across India.
  • BECO raised ₹83 Cr ($10 Mn) in August 2024, led by Titan Capital Winners Fund.

About the business

  • BECO is a biodegradable home care brand using bamboo and coconut-based enzymes.
  • It offers 160+ biodegradable products: tissues, towels, laundry liquids, kitchen towels, facial tissues, stain-remover wipes.
  • Products are certified by FSC, US FDA, CPCB, and ISO.
  • Manufacturing is done through partners; core solutions are developed in-house with R&D.
  • BECO uses bamboo plantations for tissues and towels, ensuring zero deforestation.
  • Cleaning products use bio-enzymes instead of acids and harsh surfactants.
  • Distribution is omnichannel: D2C, quick commerce on Zepto, Blinkit, Swiggy.
  • Serves more than 15 lakh customers across India.
  • Revenue grew from ₹49.37 Cr in FY24 to ₹108.08 Cr in FY25, 119% YoY growth.

What happens next

  • In 2026, BECO plans new marketing initiatives, community building, and product adoption.
  • It aims for a deeper retail footprint.
  • Long-term goal: lead mass adoption of sustainable home hygiene and set global benchmarks.

Founders

  • Aditya Ruia, Co-founder
  • Anuj Ruia, Co-founder
  • Akshay Varma, Co-founder

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