Milestone · Commerce & Consumer Brands

Libas crosses ₹1,000 crore ARR milestone

By Startup Enthusiast · 9 April 2026

What they do

Libas is an Indian ethnic wear brand that started with affordable workwear kurtas for women

The company has crossed ₹1,000 crore annualised revenue run rate and is profitable since inception

It pivoted to fast fashion, reducing production cycles from 100 days to 45-60 days

Libas, an Indian ethnic wear brand, has crossed ₹1,000 crore in annualised revenue run rate (ARR).
The company also achieved a revenue milestone of ₹600 crore.
It was bootstrapped for nearly a decade and has been profitable since day one.
Founder and CEO Sidhant Keshwani joined the family textile business in 2014.
The brand started as affordable functional Indian workwear for women sold online.
It later pivoted to fast fashion in ethnic wear, reducing production cycles from ~100 days to 45-60 days.
Its entry category was workwear kurtas priced at ₹600-₹700.
Distribution is a mix of online and offline channels.

The Indian ethnic wear market is fragmented, unorganised, and has low brand penetration.
Online adoption in this segment was initially resistant.
More women entering careers, busier lifestyles, and social media exposure are driving demand for variety.
India's supply chain for ethnic wear faces challenges: small factories, inconsistencies, labour issues, and delays.

Libas is an Indian ethnic wear brand.
It started as affordable functional Indian workwear for women sold online.
Its entry category was workwear kurtas priced at ₹600-₹700.
The company pivoted to fast fashion in ethnic wear, reducing production cycles from ~100 days to 45-60 days.
Distribution is a mix of online and offline channels.
It has been bootstrapped for nearly a decade and profitable since day one.
Its annualised revenue run rate (ARR) is ₹1,000 crore+.
Revenue milestone: ₹600 crore.