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Launch · 16 October 2026LibasD2C ethnic wear brandlibas.in ↗

Libas plans 50+ new stores in FY27

By ·

  • Libas is a direct-to-consumer ethnic wear brand for women, led by founder and CEO Sidhant Keshwani
  • It opened nine own stores in five cities during Navratri and aims for more than 50 additions in FY27
  • The brand also entered fashion jewellery online, planning 600 to 700 designs by March, mostly priced between ₹800 and ₹2,000

What happened

  • Libas opens nine exclusive stores in Bengaluru, Jaipur, Kanpur, Noida and Jabalpur.
  • It plans 50+ stores in FY27.
  • It launched fashion jewellery with a festive range.

Why it matters

  • Offline stores let the brand serve local demand with a steady experience.
  • Jewellery adds a second category for festive buyers.

The business

  • Libas sells ethnic wear for women online and in stores.
  • It crossed ₹1,000 crore annual run rate in March 2026.

The founders

SK

Sidhant Keshwani

Founder and CEO
in

In numbers

₹609.1 CrRevenue · FY25
₹486.5 CrRevenue · FY24

What happens next

  • Grow jewellery to 600-700 designs by March.

Words to know

Run rate
Yearly revenue estimated from current sales

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Terms in this story

  • D2C: A D2C, or direct-to-consumer, brand makes its own products and sells them straight to buyers, mostly online, without a shop owner or distributor in between. The brand owns the customer relationship and the data, but also carries the cost of finding every buyer.

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