Launch · Commerce & Consumer Brands

Libas launches AI-powered workwear brand Gerua

By Startup Enthusiast · 24 April 2026

What they do

Libas, an ultra-fast fashion brand, launched Gerua, a new workwear sub-brand for young professional women

Gerua uses AI-powered insights to design contemporary, multi-use garments like shirts and kurta sets

Actor Anya Singh fronts the campaign, with products sold on Libas's website, app, and ecommerce platforms

Libas launched Gerua, a new AI-powered workwear brand for modern working women.
Anya Singh, an actor, fronts the Gerua campaign as the brand face.
The campaign includes brand films titled 'Outfit Sahi Toh Sab Sahi' featuring Anya Singh in workplace moments.
Gerua is a sub-brand of Libas, described as India's leading ultra-fast fashion brand.
The collection is crafted using AI-powered insights to understand young professionals' needs.
Gerua products are available on the Libas website, app, and ecommerce platforms.

This launch marks Libas's entry into the workwear segment, targeting young professionals.
The use of AI-powered insights signals a data-driven approach to fashion design.
Partnering with a celebrity like Anya Singh aims to boost brand visibility among the target audience.

Libas is an ultra-fast fashion brand operating in India.
Gerua offers contemporary workwear for young, modern working women.
The brand focuses on agile, multi-use pieces like shirts, kurta sets, and suits.
Gerua garments use breathable cotton-blend fabrics for comfort and movement.
The products are positioned as accessible yet premium.
Gerua is designed for professionals at the start of their careers.
The brand enables seamless transitions from desk to after-hours wear.
Distribution includes Libas's website, app, and ecommerce platforms.